2020 Olympic Sponsors Set to Assess Brand Damage
Japanese corporate 2020 Olympic sponsors have hired consulting firms to advise them on whether to push ahead with Olympic-themed marketing plans or limit their association with an event that could damage their brands, the Financial Times reported on Thursday.
According to the report, these Japanese companies have asked advisers whether they should continue embracing the Olympic imagery. The alternative is to proceed with minimal reference to an event that has generated more than US$3bn in sponsorship, especially after polls suggested that more than half of the Japanese public thinks the Games should be called off.
