The Aston Martin Aramco Formula One Team has announced a groundbreaking multi-year partnership with ELEMIS. The iconic British luxury skincare brand is now the team’s first Official Skincare Partner.
This collaboration brings together the high-performance world of Formula 1 and ELEMIS’ decades of beauty innovation, combining next-generation skincare technology with the team’s pursuit of excellence. As a B Corp-certified company, ELEMIS shares the team’s commitment to sustainability, championing environmentally conscious practices such as sustainable sourcing and ethical production.
Aligned with Aston Martin Aramco’s Make a Mark strategy, which seeks to drive meaningful progress through motorsport, this partnership also emphasises inclusion and empowerment. With a growing female fanbase in Formula 1—now comprising 41% of the total audience and with women aged 16–24 as the fastest-growing segment—ELEMIS and Aston Martin Aramco aim to amplify female voices and opportunities within the sport.
Fan Experiences And Global Activations
In 2025, fans can expect a range of exclusive, limited-edition ELEMIS product collections and immersive wellness experiences at key Formula 1 events. ELEMIS will curate luxury “pit stop” treatments in the Aston Martin Aramco Paddock Club Suite, and notably, will host a first-of-its-kind spa experience aboard the Aston Martin Aramco yacht during the Monaco Grand Prix in May.
Jessica Hawkins, Aston Martin Aramco’s Head of F1 Academy and Driver Ambassador, has been unveiled as the first official Brand Ambassador for ELEMIS. The announcement builds on the team’s mission to inspire and elevate women in motorsport.
In her dual role, Jessica will continue to collaborate with ELEMIS to promote diversity and inclusivity across the sport. ELEMIS’ backing will also support her competitive racing efforts in 2025, where she will race an Aston Martin Vantage GT3 with Comtoyou Racing in the GT World Challenge.
