Malaysian artist Yuna is fronting the latest brand campaign by ECCO. The Danish premium footwear and leather goods brand, known for its commitment to comfort and innovation, selected the artist as the face of its new collection, which was launched on International Women’s Day.
Yuna, a global music icon, is the perfect embodiment of ECCO’s philosophy. The campaign, Icons That Last, highlights exceptional women that have a lasting impact on society. As a performer who has made waves on the international stage, Yuna represents the modern icon—an individual whose artistry, resilience, and authenticity are changing the cultural landscape.
A Tribute To Trailblazers
For ECCO, being an icon means more than fame; it’s about challenging the status quo, being a visionary, and empowering others. Yuna’s journey from Kuala Lumpur to international success mirrors the brand’s commitment to supporting women in every step of their journey, offering footwear designed for both style and comfort.
Speaking on her collaboration with ECCO, Yuna expresses that being an iconic woman is being authentic about one’s self. “It’s about standing by your principles, trusting your inner voice, and knowing that rejection is redirecting towards something better.” She also emphasises the importance of uplifting others, especially women, using one’s platform to foster empowerment and change.
As part of the campaign, Yuna models ECCO’s new 12-Hour Heels Collection, which features styles like the ECCO SCULPTED ALBA 65. These block-heeled sandals incorporate ECCO’s Fluidform™ Direct PU injection technology, designed to provide support and all-day comfort without compromising on style.
“Footwear plays a crucial role for me, especially as a performer,” Yuna explains. “Comfort is essential. ECCO echoes my personal belief in fashion—it should be unique, interesting, and fun, but quality and comfort must always come first.”
The Icons That Last campaign celebrates women who define their own paths. ECCO’s Spring/Summer 2025 women’s collection, featuring styles that blend comfort, practicality, and sophistication, is available now at select stores and online.
