TAG Heuer Formula 1 Chronograph x Senna Automatic – 44 mm.
Like many of the world’s most popular sports, motorsport is no stranger to debates about the GOAT (the greatest of all time). The list of contenders is long, but one name invariably in the mix is Ayrton Senna.
A multiple world champion and true racing legend, Senna’s exploits on the track have become the stuff of folklore. Even in today’s era of modern motorsport, his spirit endures through liveries and tributes honouring the all-time great. At this year’s Brazilian Grand Prix, TAG Heuer pays homage to the icon with two new Formula 1 Chronograph x Senna watches.
These striking special editions fuse high-performance design with the unmistakable spirit of one of motorsport’s most revered figures. But this is more than a timepiece with bold colour accents — TAG Heuer and the Senna Brand share a long-standing partnership.
Since their first collaboration in 1994, both have been united by a passion for precision, innovation and the relentless pursuit of excellence. This latest release continues that legacy with two models capturing different facets of Senna’s character — one bold and technical, the other refined and timeless.
TAG Heuer Formula 1 Chronograph x Senna Automatic – 44 mm
Fearless by design, this automatic chronograph is crafted from lightweight titanium with a black DLC coating, channelling Senna’s intensity on and off the track. The black sunray-brushed dial is energised by vivid yellow and green accents inspired by his iconic helmet and Brazilian heritage.
A forged carbon bezel engraved with the Senna “S” is complemented by yellow lacquered details on the crown, pushers and hands, while a special caseback engraving captures Senna’s unmistakable gaze behind the visor.
Finished with a bold yellow rubber strap and presented in a custom blue box, it’s a watch that celebrates performance as much as personality.
TAG Heuer Formula 1 Chronograph x Senna Quartz – 43 mm
TAG Heuer Formula 1 Chronograph x Senna Quartz – 43 mm.
Paying tribute to racing heritage, this model reinterprets the signature S/EL bracelet worn by Senna throughout his career — a design classic celebrated for its ergonomic comfort and distinctive interlocking links.
The brushed and polished steel case houses a black sunray dial accented with flashes of yellow, green and red — a subtle nod to Senna’s national colours. A black tachymeter bezel engraved with “SENNA” and his “S” logo completes the look.
Limited to 3,000 pieces, this quartz chronograph combines everyday versatility with motorsport heritage, offering full chronograph functionality and timeless style.
Legacy in Motion
The new Formula 1 x Senna watches form part of TAG Heuer’s Designed to Win campaign, inspired by Senna’s famous words: “I’m not designed to come second or third. I’m designed to win.”
It’s a reminder that excellence is as much about attitude as achievement. And just like Senna, TAG Heuer continues to push boundaries — crafting timepieces that embody the thrill of performance and the elegance of precision.
