Swiss watchmaking icon ZENITH is celebrating 160 years of horological excellence in style with its first-ever pop-up in Malaysia. Held in partnership with luxury watch retailer Swiss Watch by Valiram, the immersive showcase is located at The Exchange TRX, Kuala Lumpur.
The pop-up invites visitors to explore and experience the Maison’s storied legacy. Visitors can also discover the newest timepieces up close, including the DEFY Chronograph USM, available exclusively at ZENITH’s Malaysian boutique.
Founded in 1865 in Le Locle, Switzerland, ZENITH has long been a pioneer in the world of haute horlogerie. From developing the first automatic chronograph movement — the iconic El Primero — to continually pushing the limits of precision and performance, the brand’s legacy is one of daring innovation, technical mastery, and timeless design.
Now, ZENITH brings that story to life through an engaging pop-up experience that celebrates the past, present, and future of Swiss watchmaking.
What To Expect
Open until 12 October 2025, the ZENITH pop-up at The Exchange TRX is more than a retail moment — it’s a tribute to craftsmanship. The experiential elements include a live watchmaking demo, which offers a rare look into the precision and artistry behind each timepiece, with on-site watchmakers showcasing their craft in real time.
Visitors can also walk though through 160 years of milestones to explore the brand’s storied heritage via a dedicated timeline installation. Here, they can uncover innovations that changed the course of horology, including the birth of the El Primero in 1969.
Beyond history, watch fans can also view limited and boutique-exclusive watches from ZENITH up-close. Standout pieces include the DEFY Chronograph USM, a model that channels ZENITH’s contemporary design codes with mechanical mastery. Also on display is the Chronomaster Sport Meteorite and 160th Anniversary Editions, celebrating the brand’s unwavering commitment to pushing boundaries.
Located directly in front of the ZENITH boutique at G.08, The Exchange TRX, the pop-up offers watch enthusiasts and collectors a unique opportunity to interact with the brand in a setting that fuses innovation with elegance — much like ZENITH’s own timepieces.
