Royal Oak RD#2 Perpetual Calendar Ultra-Thin in platinum.
Royal Oak Offshore Chronograph in steel and with a green ceramic bezel.
Royal Oak Perpetual Calendar in rose gold.
The Diamond Outrage from the Audemars Piguet haute joaillerie collection.
A Millenary watch in a partially frosted pink gold case.
The Audemars Piguet manufacture in Le Brassus.
Audemars Piguet CEO Francois-Henry Bennahmias.
Founded: 1875
CEO: Francois-Henry Bennahmias
Ownership: Privately owned
A brief history: Founded by business partners Jules Louis Audemars and Edward Auguste Piguet, Audemars Piguet continues to be family-owned even today. The brand’s history of producing well-made high complications has sealed its reputation as one of the Swiss watchmaking’s holy trinity, alongside Vacheron Constantin and Patek Philippe.
Currently known for: The brand today is synonymous with the Royal Oak and Royal Oak Offshore, its two most popular models, but is also known (and respected) for its expertise in developing and producing complex movements, as well as its avant-garde watch designs.
Key product lines: Royal Oak, arguably the first luxury sports watch and the brainchild of Gerald Genta; Royal Oak Offshore, an offshoot of the Royal Oak with dive-watch DNA injected into it; Royal Oak Concept, yet another derivation focused on complex, technical creations; Millenary, the elliptical women-only collection; Jules Audemars, classic watches with round cases; Haute Joaillerie, high jewellery creations; and Classique, consisting of just pocket watches.
Price range: From MYR75,200 for the Royal Oak Selfwinding in steel, with no upper limit on price (dependent on customisation requests by the client).
