In case you missed it, TAG Heuer is back as the official timekeeper of Formula 1. The timing, literally, couldn’t be more perfect as the premier motorsports series celebrates its 75th anniversary. Coinciding with the milestone and revival of a strong partnership, TAG Heuer unveils a new Formula 1 Chronograph collection.
2025 certainly marks a strong start for the Swiss watchmaker. The new Formula 1 Chronograph collection from TAG Heuer arrives with bold motorsport-inspired designs spread across five new interpretations, including one crafted in collaboration with longtime partner, Oracle Red Bull Racing.
Racetrack To The Wrist
Four iterations of the TAG Heuer Formula 1 Chronograph have been launched.
For this new launch, the inspiration is firmly fixated on the racing world. As a nod to the adrenaline-charged history that still drives TAG Heuer’s philosophy, the new Formula 1 Chronograph collection embraces the definition of pushing the boundaries and defying the limits.
Every element of this collection channels the essence of motorsport, with an added playful and youthful edge that complements the brand’s cool attitude. Measuring 44mm and powered by a Caliber 16 movement, these dynamic Formula 1 timepieces celebrate the high-octane world of motorsport.
The new timepiece draws inspiration from the world of Formula 1.
Featuring titanium cases – with some versions enhanced by a DLC coating – each timepiece is paired with a dynamic rubber strap. Lightweight durable bezels with precision-engineered tachymeters printed on aluminium inserts exemplify the collection’s technical prowess.
Continuing the motorsport motif, its dials also evoke movement and energy with bold “running track” indexes and kinetic-inspired layouts. The aerodynamic case design undoubtedly stands out.
As a subtle nod to the different geometries found on F1 vehicles, these timepieces exemplify both speed and precision. The shaped pushers across the range also amplify the mechanical feel. And then there’s the vibrant colour options – striking red, electric blue, and fresh lime green – each reportedly inspired by the energy of night racing.
Team Spirit
TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing.
Joining the new collection is a brand-new piece that honours TAG Heuer’s long-standing partnership with Oracle Red Bull Racing. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing is made from lightweight grade-2 titanium and features a tachymeter bezel with forged carbon inserts.
As a tribute to the championship winning racing team the special edition timepiece is presented with a striking Oracle Red Bull Racing blue opalin dial adorned with a checkered flag pattern. Red and yellow lacquered accents, along with a bi-colored blue-and-red strap also mirror the team’s livery, reinforce its racing spirit.
A titanium cases and bezel along with precision-engineered tachymeters and sculpted pushers exude technical prowess.
The engraved caseback includes both team and TAG Heuer logos, making this piece a coveted collector’s piece. With the arrival of the new Formula 1 Chronograph collection, TAG Heuer is reminding fans of its long and illustrious history with the motorsport series.
Since 1986 when the first TAG Heuer Formula 1 was launched, it has been a timepiece that has been synonymous with the thrill and speed of motorsport. For many collectors, it was their first Swiss timepiece, admired for its forward-looking design and striking colour combinations.
Decades later, this model has become one of the most coveted vintage watches, with enthusiasts looking into secondary markets to capture a piece that remains as stylish today as it was nearly 40 years ago. In all likelihood, this new 2025 collection may well maintain that same gravitas in the years to come.
