Few sporting occasions embody elegance, precision, and collective triumph, and nothing quite like The Ryder Cup. Since 1927, this biennial contest between Europe and the United States has been more than just the paramount of golf camaraderie — it is an exhibition of dynamic focus, an art simply niche to tastemakers whose preference underscores strength by depth, and on the course of individualistic brilliance – harnessed for the glory of the team.
Luke Donald and Team Europe lift the Ryder Cup trophy during the prize-giving ceremony
This September, the 45th edition of The Ryder Cup will unfold on American soil, at the revered Bethpage Black Golf Course in Long Island, New York. Known for its character and championship pedigree, Bethpage Black offers a dramatic stage for three days of competition, as captains and players vie for the coveted Samuel Ryder Trophy — a symbol of fair play, sportsmanship, and excellence. Accompanying the return of glorified precision and performance is Rolex, once again serving as the official timepiece sponsor, embodying timeless craftsmanship and sporting excellence.
Rolex and The Ryder Cup
As for fellow Malaysian — custodians of elegance — from heritage craftsmanship to the timeless pursuit of mastery — Rolex’s enduring connection with The Ryder Cup is especially resonant. Since 1995, the deeply beloved maison of timepiece has preserved its luminary standing as the Official Timekeeper of Team Europe, evolving into an entity, inseparable from the contest’s very identity. In 2021, the Swiss watchmaker deepened this partnership by stepping up as a Worldwide Partner of the tournament, and Presenting Partner of the Ryder Cup Points Standings, which nonetheless, chart the path to qualification.
Luke Donald Team Europe Captain lifts the Ryder Cup trophy after Team Europe win the Ryder Cup
The Rolex presence is felt not only through its partnership but also via its Testimonees — elite champions who exemplify precision, integrity, and consistency – values that are inherently encompassing to the brand’s definition. This year, Luke Donald returns as Europe’s captain, a role he embraced with defined grace – when he led his side to victory in 2023. Across the fairway, Keegan Bradley will take charge of Team USA on home ground, a deeply personal honour for the American Testimonee. Adding to the intensity is World No. 1 Scottie Scheffler, another Rolex ambassador, whose steady composure reflects the artistry and discipline the brand has long championed.
A Stage for Luminaries
The Ryder Cup is as much about emotion as it is about technical mastery. It is a stage where the roar of the crowd, the pressure of the tee, and the gravity of history converge into unforgettable moments. One such moment remains etched in time: Rolex Testimonee Jack Nicklaus conceding a putt in 1969 — a gesture of respect that transformed a duel into a symbol of sporting integrity. It is this spirit, where honour transcends victory, that continues to define The Ryder Cup and Rolex’s place within it.
Collin Morikawa of the U.S Team plays a tee stroke during Saturday Afternoon Four-Ball round
As Bethpage Black prepares to welcome the world, The Ryder Cup once again reaffirms that golf is not merely a sport, but a living art form. For our locales who admire precision, heritage, and excellence, Rolex’s role in this storied competition is more than sponsorship — it is a testament to the timeless values that unite luxury, sport, and legacy.
