It’s been 25 years since “Oops!… I Did It Again” first made its way onto the airwaves. This June, we celebrate the moment the world was formerly introduced to Britney Spears with a cool capsule collection courtesy of Balenciaga.
In a bold crossover between pop royalty and high fashion, the House has unveiled a striking new collaboration with the global pop icon. The Balenciaga Music | Britney Spears series launched on 3 June 2025, marks Spears’ first official fashion partnership to coincide with a music release — and it’s already turning heads.
Pop Style
The limited-edition capsule forms part of Balenciaga by Demna’s final collection with the House, presented in the Spring 26 “Exactitudes” lookbook. This collaboration fuses Spears’ unmistakable cultural legacy with Balenciaga’s avant-garde edge, capturing the spirit of early 2000s pop nostalgia while pushing the boundaries of contemporary design.
Featured in the collection are ready-to-wear garments and accessories that tap directly into Spears’ most iconic eras. Think aged T-shirts and zip-up hoodies, silk twill flags bearing her autograph, and exclusive archival imagery shot by Rankin and Steven Klein.
Each piece is treated with a vintage finish to evoke the feel of beloved tour merchandise, adorned with scribbled-style graphics to resemble personal fan keepsakes. Notably, caps in the range feature pierced brims and jewel-studded details — a direct nod to Balenciaga’s bold, industrial aesthetic.
“I have always loved fashion and was so honoured and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House,” says Spears. “These are some of my favourite images from such an amazing time in my career and life, and I’m so excited to share it with everyone.”
Leveraging On Music
Complementing the fashion release is a dedicated Balenciaga Music Hub online, where fans can access an exclusive playlist personally curated by Spears. It features hits from her own discography alongside songs that inspired her journey.
The launch also introduces the Britney4ever EP by BFRND, Balenciaga’s in-house composer and long-time musical collaborator. The EP includes a euphoric remix of “Gimme More” — first heard during the Summer 25 runway — and a special reworking of “Oops!… I Did It Again” to mark its 25th anniversary.
Available now via select Balenciaga stores and balenciaga.com, the Balenciaga Music | Britney Spears series isn’t just a collection — it’s a celebration of one of pop music’s most defining voices, presented through the lens of fashion’s most provocative house.
