As Marilyn Monroe said in the 1953 film Gentlemen Prefer Blonde, “Diamonds are a girl’s best friend’. Representing high class, women wearing diamonds are often associated with refined taste, success and everlasting elegance. Symbolising a call to freedom and happiness, Chopard’s signature Happy Diamonds line is a powerful anthem to the joy that resounds around the world. Happy Diamonds tell the story of a world on the move, in which diversity, freedom and radiance are conveyed like a burst of laughter that delights every heart in its path.
For its latest campaign, the brand appoints six ‘Happy Women’, who each shape the world with their vibrant energy and personify an irrefutably free-spirited attitude. Here, we explore their meaning of happiness.
Chopard Happy Women. Picture by Vivienne & Tamas. Stylist Yuko Obara. Hair and Makeup Atsushi Takatori Manicure Atsushi Takatori
Anne Nakamura
“I think that the secret to being happy basically boils down to always maintaining a positive outlook. I did have a period where I was more negative, often worrying about unpleasant things that might occur even if they hadn’t. But it’s better to be positive. People are happier that way, aren’t they?”
