As far as sports apparel brands go, On’s rise in the segment is nothing short of remarkable. The Swiss brand founded in 2010 has thus far enjoyed a meteoric rise with a growing fanbase drawn to its innovative sports footwear, apparel and accessories. To kick off 2025 with a bang, On has teamed up with Spanish luxury house Loewe for a new take on the Cloudtilt 2.0 sneaker.
Step Into Style
Loewe and Swiss sportswear brand On continue their collaboration with a refresh of the Cloudtilt 2.0 sneaker.
The co-designed sneaker is built on the ease as well as versatility of the original Cloudtilt. The collaborative effort sees both brands coming together to craft footwear that combines Spanish luxury and Swiss engineering.
The new model – introduced in May 2024 – features an elegant multi-layer upper composed of performance mesh and woven textiles. Added enhancements include rubber toe-guards for improved durability, extra padding on the tongue and shoe collar, and a sleekly branded heel loop.
Branded logos signify that this isn’t your average Cloudtilt.
Utilising On’s CloudTec Phase midsole technology for comfort and cutting-edge cushioning, the sole is constructed from high-rebound, ultra-light EVA foam — ensuring a soft landing with each footstep. An ergonomic insole with anagram branding embossed on the side matches the colour of the upper.
Colourful Strides
But it’s not just comfort and performance on offer with the Loewe x On Cloudtilt 2.0. The new footwear also arrives with brand new colourways. This season’s refresh focuses on mellow palettes, pairing crisp white with playful pops of colour on the lining and branding.
Loewe x On Cloudtilt 2.0 in white/orange.
Perfect for both roaming the city and navigating the great outdoors, the Cloudtilt 2.0 will be available for men and women. Colour options include all white, white/khaki green and white/orange. A special white/navy edition will also be made available as an online exclusive.
There’s also a new shade for the outsole, with colourways in tan white/gum and black white/gum. To emphasise its stature as a collaborative effort, both brand’s logos feature on each side. Each are melded in a silver joint logo on the tongue where two ‘L’s from the former’s anagram nestle between the latter’s distinctive lettering.
The new Loewe × On Drop will be available in selected stores and online starting 8 January 2025.
