Text: Mark Evans
The name Lewis Hamilton needs little introduction. The seven-time Formula One world champion is a renowned figure worldwide thanks to his on-track exploits. Off-track, the racing superstar has also diversified his talents into entertainment and fashion.
The latter plays a significant part in Hamilton’s latest collaborative venture, this time with Dior. The Maison and the driver’s new menswear collection reimagines contemporary fashion through the lens of Afrofuturism.
Led by Hamilton as guest designer and Dior ambassador, the collection explores cultural heritage, innovation, and identity. Dubbed a “creative odyssey,” it blends elegance with performance, merging traditional craftsmanship with bold style.
Fashion And Movement
The new collection marks a continuation of Dior’s collaboration with Hamilton, introducing new thematic and aesthetic depths. Afrofuturism—a cultural movement that combines elements of science fiction, history and the African diaspora—serves as the collection’s central inspiration.
Hamilton drew inspiration from his recent travels across Africa, where powerful stories sparked his imagination about the future of Black culture through art, science, and philosophy. “The way we tell stories through art, science and philosophy is really special,” Hamilton said. “Seeing these ideas brought to life through colour and movement inspired me. Afrofuturism felt like the perfect lens to express this collection.”
The silhouettes reflect this influence by blending formal tailoring with sportswear comfort, while the fabrics—ranging from reflective textiles to rich knits and advanced materials—bring it to life.
Stepping Into Style
The collection showcases jackets and coats that reinterpret classic tailoring through a contemporary lens, paired with knitwear, sweats, shirts and reflective tracksuits. The result is a versatile wardrobe that balances sophistication with functionality—designed for both everyday wear and moments of self-expression.
Footwear also plays a key role in the collection’s identity. The B44 Blade sneaker stands out as a new icon of performance-inspired design, while updated derbies and boots offer a refined yet wearable edge. Accessories like the reimagined ‘Hit The Road’ bags use certified sustainable materials for practical, free movement.
Each piece reflects Hamilton’s personal style and values, connecting past, present, and future.