Jaeger-LeCoultre has unveiled a new campaign for the Rendez-Vous Dazzling Shooting Star watch. An image and a short film titled “In Pursuit of Chance” features brand ambassador Amanda Seyfried.
The new video’s surreal and dramatic setting inspires viewers to consider how chance plays a part in their own lives, their interactions, and the universe as a whole. It emphasises the concept of manifestation in “In Pursuit of Chance.” Our lives are not solely determined by chance; by expressing our aspirations and communicating them to the universe, we help to create the circumstances that will allow us to achieve our objectives.
“I loved making this short film because I see a parallel in my own life,” says Amanda. “To me, shooting stars can symbolise change and give us hope. Anytime I make a wish on a shooting star, I believe that something magical and mysterious is about to happen. By making a wish, I’m challenging myself to make a difference in my life and it feels that the universe allows me to.”
The film was shot in an estate in Barcelona, Spain, that was built by the artist Xavier Corbero. The building’s geometric concrete components are joined by floating steps and curved arches to form what looks like a massive sculpture. The new Rendez-Vous Dazzling Star’s blue Aventurine dial captures the beauty of a starry night sky. The two diamond rings that encircle the watch case on the magnificent Rendez-Vous set it apart from other timepieces. Three discs are stacked on top of one another in the centre of the dial, which is surrounded by the second ring of diamonds and serves as a cover for the shooting star.
As seen in the video, the movie star is seen wearing a beautiful black gown together with the timepiece and is transported from the real world to a fantastical one after catching a glimpse of a falling star.
The Rendez-Vous collection ranges from $7,850-$97,500.
Back in May, The watchmaker revealed its newest Polaris Perpetual Calendar model with actor and house friend Benedict Cumberbatch in a cinematic portrayal of time and motion.
– – – – –
All images of courtesy.