There is no doubt that IWCâ€™s new integrated facility is its pride and joy, and one that it is proud to show to the world. In our second outing to the heart of German-speaking Switzerland for the opening of the IWC Manufakturzentrum, there are absolutely no limits on photography or video-recording, and we practically breathe down the necks of some of the watchmakers. This is a far cry from four years ago, when we visited IWCâ€™s headquarters and its other key facility at nearby Neuhausen, and strict restrictions were placed on photography, as well as where we could venture.
We would want to show it off, too: Located in Merishausen, a Schaffausen municipality just a ten-minute drive away from the brandâ€™s headquarters on Baumgartenstrasse, the 13,500 sq m facility makes a definite first impression. Amid a thoroughly verdant setting, it is a long, low-lying building with a facade dominated by floor-to-ceiling glass windows and rigorously rectangular white concrete structures. Partly designed by the brandâ€™s CEO, Christoph Grainger-Herr â€“ an architect and interior designer by training â€“ the facility is meant to see IWC at least 50 years into the future.
01 GO BIG
The new integrated IWC Manufakturzentrum covers a stunning 13,500 sq m in total area, but its expansiveness is not an end in itself. It was designed with growth and versatility in mind. With a maximum capacity of 400, there is room for almost double its current workforce of 239.