Since 2015, Swiss watchmaker Hublot has supported women’s soccer by sponsoring all UEFA tournaments along with its brand ambassadors Ada Hegerberg and Alexia Putellas. This year, the company adds a new twist by sponsoring the UEFA Women’s EURO.
UEFA and Hublot are collaborating on women’s football for the first time. 25 days of football, 16 teams, 10 stadiums, and a highly anticipated final at Wembley are all part of the Women’s Euro 2022. Germany, however, won’t begin the tournament as the title-holder for the first time in 22 years, as the Netherlands has done so since 2017.
UEFA stated that the 2022 event will break previous attendance and television viewership records because women’s football has become more widely recognised.
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Following the example of its role as sponsor for UEFA’s men’s competitions, Hublot has supported women’s football since 2015 by sponsoring the FIFA Women’s World Cup in Canada. The same happened since 2020, Hublot also supported the UEFA Women’s Champions League, UEFA Women’s Under-19TM, UEFA Women’s Under-17TM, and the UEFA Futsal EUROTM Women’s Champions League, an indoor hard-court football competition.
The Together #WePlayStrong campaign, which aims to advance women’s football in Europe, is also honoured by Hublot. This dedication is carried by the watchmaker and two friends of the brand, Ada Hegerberg and Alexia Putellas. Since 2019, Ada Hegerberg has been a supporter of the company. She is the star of the Norwegian women’s national team, the 2018 Ballon d’Or winner, and she set the record for most goals scored in a calendar year in 2019. On the other side, Alexia Putellas has been a friend of the brand since 2021. She has the most appearances for the Spanish national team.
“Football is one of our favourite things at Hublot, especially for the inspiration, feelings, and dreams it inspires.”
