The Breitling x NFL partnership
Breitling has always played in the league of icons. Known for its precision and bold design, the Swiss watchmaker now steps into a new arena: American football. Its latest partnership with the National Football League (NFL) unites two institutions defined by performance, heritage, and star power.
This collaboration is more than a logo exchange. It debuts two dedicated collections of NFL team watches, each designed to capture the pride and passion of the game. First is the Chronomat Automatic GMT NFL, a sleek interpretation of Breitling’s signature travel watch. Designed with dual time-zone functionality, it reflects the global reach of the sport while giving fans a stylish way to keep pace across cities and continents. With the logos and colors of all 32 NFL teams available, it turns game-day loyalty into an everyday statement.
Then comes the Endurance Pro NFL, built with lightweight Breitlight and crafted for high performance. Sporty, durable, and unmistakably bold, it is the ultimate watch for fans who live and breathe the game—whether in the stands, on the field, or in training. Its bold dials and team insignias make it a vibrant expression of both passion and performance.
For Georges Kern, Breitling’s CEO, this partnership is about more than visibility. “The NFL embodies endurance, strength, and charisma—qualities we share at Breitling,” he notes. By aligning with one of the world’s most-watched leagues, the brand connects with a new generation of collectors who balance sporting spirit with an appreciation for finely made objects.
The alliance also extends beyond watches. Both Breitling and the NFL celebrate teamwork, charisma, and community. The collections are more than accessories—they are emblems of loyalty, built to be worn with pride, whether at the stadium or far from the field.
As with every Breitling story, the NFL partnership blends heritage with modernity. It’s about precision, passion, and presence—timing not just the game, but the moments that last. Breitling’s new team watches are available on the official website.
(Images via Breitling)
