Ermenegildo Zegna Relases Luxury Leisurewear Category

Ermenegildo Zegna Relases Luxury Leisurewear Category

With its newly defined category, Ermenegildo Zegna shows its understanding of what we want out of our clothes right now.
Ermenegildo Zegna

Image courtesy of Ermenegildo Zegna

With a lot more time spent at home over the past year and so much still going on in the world, many of us have found our sartorial inclinations shifting down a gear or two. Think clothing that is simpler, more stripped-down and comfortable enough to go from a morning of work Zoom calls to a power nap on your sofa.

Even as life regains some semblance of the old normal, we will likely continue to negotiate a new equilibrium between home and office, and the indoors and the outdoors. That’s where Ermenegildo Zegna’s latest category, Luxury Leisurewear, comes in. It signifies “a paradigm shift” for the brand, which has been inseparable from men’s tailoring for more than 110 years.

Image courtesy of Ermenegildo Zegna

Luxury Leisurewear refers to multifunctional, versatile garments that stay true to Zegna’s focus on quality textiles and craftsmanship. Perfect examples from the Spring/ Summer 2021 collection include water-repellent field jackets, smartened-up cargo pants and hooded anoraks. Pockets, zips and hoods give greater utilitarianism to clothing that is designed to be as easy to wear as they are to stash into a duffle bag for a staycation.

This story first appeared in The Peak Singapore

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