If you really think about it, classics become classics for a reason. It must have had something that managed to captivate its audience throughout the years, cementing its place in history. Maybe at the time of its launch it was truly revolutionary or, perhaps, over the years, it slowly garnered its merry band of followers until reaching cult status. Whatever it may be, classics are a point of comfort we can return to and, most probably, will be the benchmark on which all subsequent generations are compared to. So, when Richard Mille decided that it was time to re-invent its RM 011 watch, it set out to give the new RM 11-03 all the advantages that newer technology brings without diluting the elements that made the watch a classic in the first place.
“Every icon needs to evolve if it is to retain its status as a singular object. The RM 011 is being reinvented; however, it continues to embody the essential nature of the brand,†explains Richard Mille. And, in many ways, the perfect analogy to explain what the brand is doing to the RM 011 is to look at Porsche’s 911 (of course, we’d use a car analogy; it is Richard Mille, after all). When the first 911 came out, it blew everyone away with its stunning design and brilliant performance on the race track. The rear-mounted engine was naturally aspirated and air-cooled. Fast forward to 2017 and the latest Porsche 911 Carrera still has a rear engine but it is turbo-charged and liquid cooled instead. The design of the car has changed: it has new brakes, suspensions and gearbox, and even fancy safety systems built in. But is it any less a 911? Is it still a classic? The answer is a resounding yes!
The evolution from RM 011 to RM 11-03 (with a 10-year gap in between) is exactly that. The core DNA of the watch is still very much alive even though the structural features and movement may have changed. As Richard Mille himself puts it: “Each and every aesthetic modification, be it the smallest recalibration of a line or profile, is always motivated by a tangible improvement in functionality, and this is certainly true of the new RM 11-03 Automatic Flyback Chronograph.â€