Audemars Piguet has opened the doors to its newest AP House, which is located in Singapore. Nestled within the historic Raffles Hotel’s Bar and Billiard Room, the new outlet spans across 1000-square-metres. In addition to watches, the new AP House is also home to the brand’s first ever AP Café.
Watch Where You Eat
The inaugural AP House in Singapore is designed to transport visitors into the world of Audemars Piguet. Drawing inspiration from the brand’s home in Le Brassus and the verdant nature that surrounds it, AP House Singapore seamlessly blends local flair with the brand’s rich legacy and origins.
As Southeast Asia’s flagship destination for Audemars Piguet offering an unparalleled experience for horology enthusiasts, novices and discerning travellers. For foodies, the AP House Singapore also features the first ever AP Café.
The outlet serves a curated menu of select Swiss dishes reimagined through a Singaporean lens. This purposeful approach serves as an initiative reflective of the island nation’s culinary heritage. “We aimed to elevate our hospitality and further evolve the AP House concept with the opening of our very first café,” explains Ilaria Resta, Chief Executive Officer, Audemars Piguet.
“Our goal is to create a welcoming hub for all—watch enthusiasts, connoisseurs, travellers, and locals alike—to come together, share their passions, and forge meaningful connections. With the city’s renowned food culture as the perfect backdrop, AP Café blends Swiss heritage with Singaporean flair, offering a unique culinary experience.”
What’s In Store?
Open to the public, the AP Café serves as an inviting gateway to the world of Audemars Piguet, providing an introduction to the brand for those who are yet to discover its rich heritage. Its soaring, majestic arched ceilings create a warm atmosphere, welcoming loyal old friends of the brand and newcomers alike.
This new venture marks an exciting chapter for the watchmaker, seamlessly blending its Swiss heritage with Singapore’s own. It reflects the brand’s unwavering commitment to enhancing the guest experience in an environment that celebrates the island nation’s deep culinary roots.
The menu reimagines several Swiss dishes through a distinctly Singaporean lens. Each creation pays tribute to the creativity, precision and meticulous innovation that define Audemars Piguet’s watchmaking.
Menu highlights include the Chicken Rice Club Sandwich, Gula Melaka Pain Suisse and Spiced Beef Tartare, Wonton Skins. Elaborating more on the new AP House, Stefanie Ng, Chief Executive Officer, Audemars Piguet South-East Asia explains that the outlet is designed to feel like a refined home.
“This inviting venue provides a haven where watch enthusiasts, newcomers, travellers, and anyone seeking a distinctive experience can gather – whether to discuss timepieces or simply enjoy the moment.”