As with everything that Richard Mille does, the brand’s new St. Martin flagship boutique in Singapore showcases how the watchmaker always goes beyond the expected.
Strategically located in the bustling Orchard Road neighbourhood, the 700 square-metre boutique, which opened in October, is much more than just a retail space, it’s a place where guests can fully immerse themselves into the world of Richard Mille.
“St. Martin was designed in perfect harmony with this philosophy conducive to fostering human relationships,” says Amanda Mille, the Brand and Partnerships Director of Richard Mille. “This venue awakens emotions and elevates the art of hospitality so dear to Richard Mille, thanks in particular to an innovative vision,” she added.
The brand’s in-house design and architecture team looked to the layout of Prohibition-era speakeasy bars for inspiration when designing the space. The result is a traditional boutique façade that opens up to an unexpected venue within. The main entrance leads to the library area, a design effect that makes it feel as if you’re stepping into a plush living room. Rooms are connected through a fluid design layout and guests are encouraged to lounge and explore the eleven intimate spaces.
The open Crafting Space is an interactive experience where guests can learn more about Richard Mille’s watchmaking prowess. The boutique also offers after-sales servicing by the brand’s on-site watchmakers. As for the timepieces on display, you’ll find them in the adjoining gallery-like room. The bright and airy space with minimalist furnishings allows the watches to be the centre of attention.
For a space that focuses on the human touch, hospitality plays a major role here. Guests can expect a fully functioning kitchen with a dining room, an open bar area and a sports room – a space that highlights Richard Mille’s close ties to the world of sports with rare paraphernalia from the brand’s sports ambassadors.
The hidden library is something you would not expect to find in a conventional watch boutique – concealed behind a vaulted door, the mini library space houses an exclusive timepiece and rare history and design books sourced from all over the world.
As for the artwork, the boutique is filled with pieces that embody the Richard Mille brand. At the centre of the boutique is an olive tree, the work of French visual artist William Amor and a symbolic nod to the brand’s namesake founder’s Mediterranean roots.
This intimate and welcoming atmosphere extends to the boutique’s outdoor Riad space, a Moroccan-inspired garden and lounge area that serves as a peaceful respite from Singapore’s busy streets.
For a watchmaker known for its attention to detail and appreciation for fine craftsmanship, it would be fair to say that these virtues reflect perfectly into the St. Martin flagship.