In a refined celebration of modern femininity and technical artistry, OMEGA has introduced its first-ever 30mm Aqua Terra – a timepiece designed to balance sophistication and utility, discreet beauty and mechanical excellence. Launching under the evocative campaign title “My Little Secret”, the release features twelve exquisite references and a striking ambassador line-up, each lending her voice to a watch that blends personal expression with peerless precision.
This debut collection of 30mm Aqua Terra models answers the growing demand for truly versatile, ready-to-wear luxury watches. With cases available in stainless steel, two-tone blends, and OMEGA’s own 18K Moonshine™ and Sedna™ Gold, the watches offer tactile beauty in a scaled-down form — ideal for everyday elegance or understated occasion wear.
At the heart of this intimate collection lies a hidden treasure: two entirely new movements crafted specifically for this smaller case size. The Master Chronometer Calibre 8750 powers the stainless steel and bi-metal references, while the full gold models feature the Master Chronometer Calibre 8751 — each meticulously certified at the highest level of Swiss precision, anti-magnetism, and performance.
Elegant Expression
Danielle Marsh.
“The most beautiful part of the watch is the one you cannot immediately see,” notes OMEGA President and CEO Raynald Aeschlimann. “Our new calibres represent OMEGA’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”
The launch campaign brings this concept to life through a powerful creative narrative. In a first for the brand, OMEGA captures a moment of revelation — where the Aqua Terra 30mm becomes a personal secret too beautiful to keep. A rhythmically choreographed film showcases the watch passing from one woman to another, echoing a desire to share elegance, confidence, and individuality.
Star-Studded Launch
Marisa Abela.
To embody this vision, OMEGA has curated a diverse group of six influential women, each with her own story of excellence and authenticity. The ambassadors include supermodel and advocate Ashley Graham; K-pop artist Danielle Marsh; Grammy-winning singer-songwriter Tems; BAFTA-winning actress Marisa Abela; Oscar-winner Ariana DeBose; and Sunday Rose Kidman Urban, a rising presence in the modelling world.
Each woman was captured with her chosen timepiece in a campaign that merges intimacy with style, celebrating the personal resonance a finely crafted watch can hold. From deep burgundy and powder blue dials to subtle metallic finishes, each piece reflects a distinct mood and character.
More than a timepiece, the Aqua Terra 30mm epitomises quiet luxury – a personal declaration of taste and timeless design. With its mechanical heart hidden beneath an elegant frame, it is a watch made not for display, but for those who understand that true beauty often lies just out of sight.
