Relaxing and casual style to cater to those who prefer comfort high-quality basics made to last.
Sacoor Blue, a new brand with sustainable living at its heart, celebrated the launch of its first Southeast Asian flagship store in Pavilion Kuala Lumpur. Located on Level 4 at Pavilion Kuala Lumpur, the store is open daily from 10am to 10 pm. The well-anticipated event was attended by tastemakers, content creators, athletes, local actors, and members of the media, many of whom are big fans of the Sacoor Group.
Seeing Blue as the new Green, the brand, showcases Sacoor’s commitment to evolving alongside consumer demands by centring its products around green living. Having already established a strong clientele through Sacoor Brothers, Sacoor Outlet, and Sacoor One, Sacoor Blue aims to connect with the younger demographic who are particularly passionate about eco-conscious issues and looking for quality clothing at an affordable price.
In line with its 10th Anniversary, the celebration marked a new phase in the expansion of the brand’s well-known Portuguese parent company. Sacoor Group’s Chief Operations Officer of Southeast Asia, Hugo Carriço and Pavilion Chief Executive Officer, Dato’ Joyce Yap officiated the launch with a ribbon-cutting ceremony and a celebratory Kombucha toast.
Guests entered the store to browse through the carefully-crafted apparel ranging from everyday essentials to well-cut suits. The launch emphasised the back-to-nature concept with the event space decorated in green elements while lively beats played by DJ Kaiza filled the store. In line with the healthy living theme, Kombucha stations were set up for guests to help themselves to the probiotic drink and an array of wholesome bites were served.
In an effort to encourage sustainable practices, guests were given an exclusive Sacoor Blue glass cup to use during the event which doubled as their door gift. The experience continued as guests recorded their best poses and look via a 360 camera and personally curated photo backdrop.
Look forward and start your journey on sustainable fashion with Sacoor Blue.