Malaysian entrepreneur, Azzim Zahid, makes history by successfully placing his brand’s name in the Malaysia Book of Records for the Most Drones Used In A Light Show. Bulan Bintang becomes the first local brand to put on such a large-scale light show.
Bulan Bintang leads the way in innovative advertising.
A swarm of 350 drone units flew in perfect formation throughout the light display, leaving attendees in awe. The drones took on several forms, including the Bulan Bintang logo, their Malay traditional clothing, and a UFO spacecraft. What’s more, the brand’s show scale outnumbered other international brands that have conducted light shows in Malaysia, including Disney and Cartier.
SKYMAGIC: Drone Light Shows flew all the way from the United Kingdom to make the performance possible. Previously, they have gained extensive experience programming drones for the FIFA World Cup and Tokyo Olympics. Additionally, the crew was assisted by 33.3 Studio, a Malaysian team led by Edwin Raj and Zulamran Hilmi. They were in charge of overseeing all production activities on the ground. Evidently, these two were major contributors to the success of the light show.
Moreover, Azzim stated that overseas drone shows inspired him to integrate this into his event in Malaysia. The formation alone cost him about 80% of the whole event cost, totalling nearly RM2 million. Nevertheless, the outcome was spectacular.
A fashion show took place on a grand scale outside the KL Tower. Local actresses Nabila Huda and Sherry Alhadad hosted the event, and the girl group DOLLA kicked off the event with an opening performance. In addition, the event also featured a projection mapping of the KL Tower rendered by local motion graphic designer, Azarikh Amran.
From Zero to Hero
Bulan Bintang is a local clothing brand that specialises in traditional Malay attire. Their 2023 Hari Raya collection features 68 designs and 326 unique colours to choose from. With Hari Raya fast approaching, the brand hopes to sell up to one million pieces of clothing.
The company’s founder, 26-year-old Azzim Zahid, started his business eight years ago at Uptown Danau Kota in Setapak. Azzim shared his humbling experience of struggling to carry products on his motorcycle to finally opening his first store in 2021. Today, the store has expanded to include locations in Melaka, Alor Setar, and Sungai Petani.
The success of ‘Bulan Bintang Takes The Sky,’ did not stop there. On March 4th, Konsert Malam Bulan Bintang was held at Axiata Arena Bukit Jalil, featuring a lineup of renowned Malaysian and Indonesian celebrities such as Dato Sri Siti Nurhaliza, Dato M’ Nasir, Faizal Tahir, Opick, and more.
Bulan Bintang’s unconventional and imaginative advertising strategy has proven to be quite successful. It will be exciting to see what they come up with next.