In a sophisticated move bridging Italian heritage gelato and the impeccable beauty of a cultural narrative, two storied Italian names — Venchi and Golden Goose — have partnered to launch Stardust, a limited-edition gelato flavour that reflects a sensory indulgence, symbolising a strategic alignment of vision, values, and voice.
Venchi, globally recognised for its artisanal chocolate and gelato since 1878, and Golden Goose, the luxury fashion house known for its distinctively distressed sneakers and cult following, are within their respective domains considered torchbearers of Italian craftsmanship and contemporary culture. And in this collaborative era of fashionable tastemakers, Stardust features a curated, relatively decadent experience, of golden caramel gelato, laced with crunchy chocolate chips, crowned with a star-shaped chocolate coin, and presented in co-branded packaging that reinforces both aesthetic and identity.
Officially previewed at the Forward Golden Goose store in Milan, this campaign marks more than a product launch. It is a deliberate exercise in cross-industry brand building, and at its core, lies the concept of Co-Creation, which both brands have positioned as a central pillar of commitment and expressive freedom.
This collaboration is also timely and in line with its discerning consumers’ cultural compatibility, authenticity, and innovation, Stardust therefore positions both brands within the experiential economy — where emotional resonance and cultural capital remain manifestos for success. For Golden Goose, this foray into food extends its narrative beyond fashion, reinforcing its identity as a creative lifestyle brand. Meanwhile, Venchi’s partnership with a contemporary fashion house, further elevates the deeper expectancy of relevance and affinity—especially among a younger, style-savvy global audience
Available across all Venchi chocogelaterie globally, this August, Stardust encapsulates a new playbook for legacy brands navigating modern luxury, one that genuinely favour strategic alliances, shared storytelling, and immersive experiences.
(Image from Venchi)
