Ethan Chai, Michter’s Director of International Hospitality Coverage & Asia Pacific Sales Director.
Recognised as the World’s Most Admired Whiskey, Michter’s has now spread its wings into the region bringing its exquisite expressions to the local market. The renowned American whiskey brand recently hosted an exclusive tasting experience at KL’s Bar Trigona, showcasing its most celebrated expressions, including several rare and limited-edition releases.
This explorative journey into the heart of the brand was led by Ethan Chai, Michter’s Director of International Hospitality Coverage & Asia Pacific Sales Director, with the support of local distributor Wholly Spirits.
Founded in 1753, Michter’s is one of America’s most historic whiskey names. Based in Louisville, Kentucky, the brand embraces a meticulous, no-compromise approach to production. Every detail—from hand-selected barrels and low-entry proof, to heat-cycled warehouses and precise filtration—is managed with an obsession for quality. The result is a whiskey range that is consistently rich, smooth, and exceptionally well-crafted.
Expressive Legacy
Michter’s US★1 Toasted Barrel Finish Rye Whiskey.
Internationally, Michter’s continues to set the benchmark for American whiskey. Its long-awaited landfall on local shores marked the Malaysian debut of three exceptional expressions – Shenk’s Homestead Sour Mash Whiskey 2023, Bomberger’s Declaration Bourbon 2023, and Michter’s Toasted Barrel Finish Rye.
These limited-edition releases were showcased alongside Michter’s acclaimed core range: the US★1 Small Batch Bourbon, US★1 Rye, US★1 Sour Mash, Unblended American Whiskey, and the sought-after 10 Year Kentucky Straight Rye – a rare single barrel release that has become a collector’s favourite.
Tremendous attention is given to every step in the whiskey production process.
Each expression tells a story through its flavour. The US★1 Bourbon offers a warm profile of caramel and vanilla, while the Rye features a lively blend of spice and citrus. The Sour Mash strikes a balance between sweetness and gentle smoke, and the Unblended American Whiskey delivers a smooth mix of butterscotch and dried fruit.
Among the limited editions, Shenk’s provides rich and rounded with notes of honey, spiced fruit, and nougat, while Bomberger’s is bold and full-bodied, with dark chocolate, burnt caramel, and baking spice. The Toasted Barrel Rye, finished in specially crafted oak barrels, layers indulgent flavours of toffee, mint, and oak.
Gaining the opportunity to taste these coveted spirits, it was evidently clear that through its unwavering commitment to excellence, Michter’s is not just honouring its legacy—it is shaping the future of American whiskey for a new generation of discerning drinkers. Both on American soil and across the globe.
