Johnnie Walker, the world’s No. 1 Scotch whisky, has unveiled a new limited-edition Johnnie Walker Blue Label design in collaboration with acclaimed fashion designer Rahul Mishra. Now available in Malaysia, the release brings together centuries of whisky craftsmanship with Mishra’s distinctive artistry, illuminating the festive season with a gift of heritage, creativity, and thoughtful luxury.
A Meeting of Icons
Credit: Show Studio
Rahul Mishra is the first Indian fashion designer invited to show at Paris Haute Couture Week. The designer is celebrated for his intricate embroidery, masterful use of colour, and commitment to ‘mindful luxury’ and artisan craft. He brings this philosophy to his collaboration with Johnnie Walker Blue Label. The limited-edition bottle and packaging pay tribute to India’s cultural tapestry, honouring rituals, celebrating connections, and capturing the spirit of festivity.
“The design symbolises bright beginnings,” Mishra explains. “It draws inspiration from blooming flowers and spirited animals, with a bright festive night representing abundance and joy to come.”
A Shared Commitment to Craft
“Johnnie Walker Blue Label has been a symbol of luxury and celebration for decades,” Mishra adds. “Learning more about the time and craftsmanship that goes into every bottle has been a wonderful journey. Slowing the process of craft and creating a sustainable ecosystem for artisans is something close to my heart. Sharing this philosophy with a brand with centuries of heritage has been very special.”
Dr Emma Walker, Johnnie Walker Master Blender, echoes the sentiment: “Johnnie Walker Blue Label is such a special Scotch whisky, and we’re proud it takes pride of place at celebrations across the world. Its rich, smooth profile — fresh citrus and rose petals, giving way to dark chocolate, vanilla, and hazelnut wrapped in warming smoke — makes it perfect for toasting special occasions or pairing with aromatic celebratory dishes.”
A Rare Expression of Whisky and Design
Every bottle of Johnnie Walker Blue Label is a testament to rare craft. Guided by Dr Emma Walker — only the sixth Master Blender in nearly two centuries — a small team of artisans selects from over 10 million maturing Scotch whiskies. Just one in 10,000 casks holds the richness and character worthy of this iconic blend, making each bottle an extraordinary gift of heritage and refinement.
“This beautiful design by Rahul complements how special the whisky inside each bottle is,” Emma notes. “Working with such a progressive and thoughtful artist feels like a fitting recognition of the talented people behind Johnnie Walker Blue Label’s enduring quality.”
The Johnnie Walker Blue Label x Rahul Mishra limited-edition design is now available in Malaysia at selected retail stores and high-energy outlets. With only 300 bottles released nationwide at around RM1200, this rare edition stands as both an exquisite festive gift and a collector’s piece.
