You know him as Indiana Jones and Han Solo. Now though, Harrison Ford has a new role to play as the face of Glenmorangie Highland single malt Scotch whisky. Bringing together Hollywood star power into the world of Scotch whisky, the brand unveils a new global campaign starring the cinematic icon.
Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton. Titled, Once Upon a Time in Scotland, the episodic films take viewers behind-the-scenes as the actor journeys to Glenmorangie’s Highland home.
In each episode, the cinematic legend discovers the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area. The real Glenmorangie distillery team also make an appearance in the film alongside the brand’s flagship whiskies.
Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford donning a stylish Scottish kilt designed by streetwear brand Palace.
Glenmorangie will release Once Upon a Time in Scotland featuring Harrison Ford globally from 28 January 2025. It will span across online video, connected TV, out-of-home formats, experiential, PR and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view online with the rest released throughout 2025.
