Celebrating 150 years of innovation and artistry, Audemars Piguet has unveiled The House of Wonders, a brand-new virtual reality adventure created in partnership with Dreamscape Immersive. Following the success of 2023’s The Clockwork Forest, this second immersive episode takes visitors on a magical journey through the art of fine watchmaking.
Opening at Dreamscape’s Geneva flagship, The House of Wonders takes visitors—each equipped with a VR headset—into a surreal yet beautifully constructed world where natural landscapes blend with industrial environments. In groups of six, participants follow a symbolic origami bird through a series of imaginative workshops, uncovering the complexity behind creating miniature mechanical objects.
Throughout the experience, guests are represented as avatars and can interact with their surroundings, ultimately contributing to a shared creation that symbolises collective craftsmanship.
Celebrating 150 Years of Creative Excellence
This interactive experience pays tribute to Audemars Piguet’s ongoing commitment to preserving and evolving traditional craftsmanship. It reflects the spirit of innovation that has defined the Manufacture since its founding in 1875.
In addition to the Geneva launch, the VR experience will travel to Le Locle (Manufacture des Saignoles) and AP House Milan in April. A specially adapted version will also feature in Shanghai (May) and Dubai (November) as part of the brand’s global anniversary tour.
Swiss Heritage Meets Cutting-Edge Tech
The new immersive experience highlights Audemars Piguet’s dedication to redefining luxury experiences through technology. By fusing heritage with immersive storytelling, the brand continues to push the boundaries of watchmaking and hospitality.
A digital version of The House of Wonders will also be available on the Audemars Piguet 150th anniversary website, allowing global audiences to explore this unique universe from anywhere in the world. Those who would like to experience the immersive exercise in person can make a booking online.
(Images: Audemars Piguet)
