This festive season, premium French beer brand 1664 is bringing a bold splash of colour and creativity to Asia through its first-ever regional artist collaboration. Partnering with acclaimed French designer and artist Camille Walala, the brand invites consumers across Hong Kong, mainland China, Singapore, Malaysia, and Vietnam to celebrate the holidays with a joyful new look that reimagines the art of festivity.
“This first-ever Asia-wide collaboration with Camille Walala exemplifies our approach of blending 1664’s French flair with locally resonant creativity to deliver innovative beer experiences tailored to diverse markets,” explains Rommel P. Fuentebella, Senior Director, Premium and Execution of Carlsberg Asia. “Through bold activations and visionary partnerships, we aim to reaffirm our presence in key cities while planting strong foundations in recently entered and emerging markets.”
Brewing Creativity
Camille Walala.
For 1664, this collaboration is more than a design partnership – it’s a strategic brand statement. As the brand continues to strengthen its footprint across Asia, the fusion of art, culture, and premium lifestyle reinforces 1664’s positioning as a beer of good taste that transcends occasions. Aligning with an artist like Walala, whose work champions positivity and creativity, extends that narrative into the visual and emotional realms – turning a bottle into a storytelling medium.
Known for her exuberant use of colour, geometric forms, and playful compositions, Camille Walala has become a defining voice in contemporary design. Her work – from large-scale urban murals to immersive installations – transforms everyday spaces into vibrant experiences. With 1664, she translates her distinctive artistic language into a new form of creative expression, wrapping the brand’s Blanc, Rosé, and Brut variants in designs that speak to joy, togetherness, and modern elegance.
Creative Immersion
The limited-edition range blurs the lines between product and art piece, inviting consumers to collect, share, and engage with the brand in new ways. This is complemented by experiential touchpoints and exclusive co-branded merchandise, from tote bags to red envelopes – extending the festive moment beyond the bottle.
In collaborating with Walala, 1664 isn’t just celebrating the season; it’s crafting a pan-Asian lifestyle narrative – one where creativity becomes a bridge between cultures, and where every sip is infused with a sense of artistry and celebration.
As lanterns glow and fireworks shimmer, 1664 x Camille Walala invites consumers to see festivity through a new lens – bold, joyful, and unmistakably modern.
The limited-edition collection launches across Asia from October 2025.
