A tour of the Swiss maison’s central manufacture reveals its pledge to champion ethical practices and hand-forged mastery.
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Starting March 20 for seven days, a portion of the brand’s sales for its Happy Diamonds collection will be pledged towards children-protection charities.
The Appartement Chopard is a suite bedecked in gold with crystal chandeliers hung from a 17-ft ceiling, a marble fireplace, and an impressive bed canopy.
Having ensured that the gold it uses is fully traceable, Chopard now sets its sights on greening its stainless steel — and its celebrity fans are on board.
The German watch honcho, who is also the founder/president of ultra-high-horology brand Ferdinand Berthoud, on his approach to watch-making.
The gifted pianist has presented countless inspirations through his performances.