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TAG Heuer shook the halls of Baselworld in March with the announcement that it is partnering Google and Intel to create a smartwatch. On top of that, it has a new line-up of young and social media-savvy ambassadors, marking a new chapter in the brand’s history. The Peak meets Francoise Bezzola, TAG Heuer’s Vice President of Communications, to discover the latest developments.

It goes without saying that 2015 has been a tumultuous year for horology. The dawn of the smartwatch is nigh, the Swiss Franc hit a record high in January, and luxury market hotspots appear to be cooling around the world. Despite the tenuous outlook, Swiss horologers remained undeterred as they showed up at Baselworld in grand fashion to display this year’s novelties. The Peak reports live from the Baselworld Watch & Jewellery Fair 2015.