Luxury fragrance house Henry Jacques continues to expand its presence in Malaysia with the unveiling of Velvet Ceremony, a new fragrance introduced exclusively through Le Kiosque at Pavilion Kuala Lumpur. The launch also marks the Maison’s first La Maison Éphémère experience in the country, bringing its signature world of haute parfumerie into a more intimate and immersive retail setting.
Located within Pavilion Kuala Lumpur’s Couture Pavilion, Le Kiosque presents a refined expression of the Henry Jacques universe. More than a conventional pop up, the concept invites visitors into an environment shaped by craftsmanship, storytelling, and sensory discovery.
A Fragrance Inspired By Backstage Tension
Velvet Ceremony captures the emotional atmosphere moments before a performance begins. The fragrance evokes a backstage world layered with powdered skin, velvet drapery, perfume trails, and the quiet anticipation that builds before stepping into the spotlight.
The composition unfolds through luminous floral notes balanced with warmth and restraint. Locust tree flower opens the scent with a brightness reminiscent of orange blossom, while ylang ylang introduces a soft hypnotic quality. Freesia and Egyptian jasmine deepen the white floral accord, creating an elegant and enveloping character.
At the heart of the fragrance, rose essence introduces richness and complexity before mandarin cuts through with a sharp citrus brightness. Finally, vanilla, amber, and white musk soften the composition with a comforting finish that lingers gently on the skin.
Available in Les Essences and Les Brumes formats, Velvet Ceremony remains exclusive to Le Kiosque. Les Essences 30ml is priced at MYR9,450, while the 15ml Les Essences and 75ml Les Brumes retail at MYR5,900.
Bringing The Henry Jacques Experience Beyond The Boutique
Le Kiosque forms part of Henry Jacques’ wider La Maison Éphémère concept, a travelling retail vision designed to bring the Maison’s distinctive boutique experience into carefully selected destinations around the world.
For decades, Henry Jacques boutiques have been designed as intimate living spaces rather than traditional fragrance stores. The Maison focuses on conversation, discovery, and personalised experiences rooted in its Sur Mesure philosophy. Through La Maison Éphémère, the brand extends this philosophy beyond permanent boutiques while maintaining the same sense of intimacy and refinement.
At Pavilion Kuala Lumpur, the twenty three square metre Le Kiosque introduces guests to the Maison’s Art de Vivre through curated fragrance collections, accessories, and guided olfactive experiences led by perfume experts.
A More Experiential Approach To Luxury Fragrance
As luxury retail increasingly moves toward immersive experiences, Le Kiosque reflects a growing desire for spaces that encourage slower, more meaningful engagement. Rather than functioning solely as a point of purchase, the concept positions fragrance discovery as a cultural and emotional experience.
The Pavilion Kuala Lumpur installation also strengthens Malaysia’s position within the region’s evolving luxury landscape. Surrounded by leading fashion and jewellery maisons, Henry Jacques introduces a quieter yet deeply sensory approach to luxury through craftsmanship, storytelling, and haute parfumerie.
(Images – Henry Jacques)
