Bvlgari The Art of Shape defines the Maison’s direction at Watches and Wonders Geneva 2026 with sharper focus this year. Shape moves beyond styling into structure, guiding proportions, materials, and movement with precision across both collections presented this year. The result feels controlled and deliberate, where each design decision carries weight, removing excess and reinforcing clarity across the entire watchmaking narrative.
Octo Finissimo
The Octo Finissimo evolves through a refined 37mm case, tightening proportions while preserving its architectural identity rooted in Roman design language. Its geometric structure draws from columns and domes, balancing edges, curves, and volumes to create a silhouette that feels precise and intentional. This reduced diameter reshapes both external design and internal construction, creating a more wearable and contemporary interpretation of the collection today.
At its core, the new BVF 100 automatic movement introduces a micro-rotor system delivering a consistent 72-hour power reserve performance. Measuring just 2.35mm thick, the calibre achieves a 20 percent reduction in volume while maintaining stability and efficiency across daily use. This advancement reflects Bvlgari’s continued focus on miniaturisation, where technical refinement is achieved without compromising precision, durability, or overall functionality.
Weighing only 65 grams, the watch improves ergonomics while adapting to contemporary lifestyles through its more universal 37mm sizing approach. The design shifts towards a lifestyle expression, positioning itself as an essential piece within a modern wardrobe rather than purely technical statement. Material variations in titanium and yellow gold introduce contrast through finishes, shaping how light interacts across the case and bracelet surfaces.
Octo Finissimo Ultra Tourbillon Platinum
The Octo Finissimo Ultra Tourbillon Platinum pushes technical boundaries further, measuring just 1.85mm in total thickness across its entire construction. Crafted in platinum, the case and bracelet introduce material complexity, reinforcing the watch’s exclusivity while maintaining its ultra-thin engineering integrity. Limited to ten pieces, it reflects Bvlgari’s continued pursuit of innovation, balancing mechanical performance with refined material execution at the highest level.
Powered by the BVF 900 manual movement, the watch operates at 4 Hz while delivering a 42-hour power reserve consistently. The skeletonised dial introduces blue accents, adding contrast while maintaining clarity across the ultra-thin architecture of the movement design. This combination of engineering and material refinement positions the piece as both a technical achievement and a highly collectible object.
Serpenti Tubogas Studs Capsule
The Serpenti Tubogas Studs Capsule redefines the icon through structure, introducing studs that reshape the bracelet with a more graphic expression. The Tubogas construction remains fluid, but the addition of geometric studs creates rhythm, tension, and a stronger architectural presence overall. This shift transforms the serpent into a sculptural object, where design is guided by structure rather than purely decorative elements.
The defining “Gold and Steel” aesthetic drives the collection, pairing contrasting materials to create depth, clarity, and visual balance throughout. Gold studs punctuate the steel bracelet, introducing precise geometry while maintaining flexibility through the Tubogas construction’s signature coiled form. This contrast reflects a design language rooted in the 1970s, now refined with greater control and a more contemporary execution.
Across four limited editions, the collection introduces variations in yellow gold and bicolour executions paired with distinctive dial materials. Mother-of-pearl, carnelian, sodalite, and malachite dials each shape a unique character, building depth through colour and material contrast. Rooted in its origins from the 1940s, Serpenti continues evolving here as a symbol of transformation, movement, and controlled design identity.
(Photos: Bvlgari)
