Early this year, Rolex returned as a proud Sponsor of the 98th Academy Awards, marking the Rolex Oscars Oyster 100th milestone with precision, craft, and excellence. Held on 15 March 2026 at the Dolby Theatre, the ceremony honours global filmmaking achievements across disciplines and generations. The year also celebrates the centenary of the Rolex Oyster, a defining innovation that continues to symbolise performance worldwide.
Cinema reflects Rolex’s values, where discipline, imagination, and technical mastery converge to shape stories that resonate across cultures globally. For decades, Rolex has recognised film as a powerful medium, blending storytelling with innovation, precision, and creative collaboration today. Its enduring ties with the industry mirror a shared pursuit of excellence, where every detail contributes meaningfully to the final vision.
The Greenroom: Craft, Design, and Atmosphere
At the centre of Rolex’s Oscars presence is the Greenroom, an exclusive space designed for nominees, presenters, and winners. Positioned just off the main stage, it offers a moment of pause within one of the world’s most watched events. Since 2016, Rolex has hosted and reimagined this space annually, combining continuity with evolving design narratives and refined details.
This year’s Greenroom draws inspiration from the Oyster’s centenary, reflecting both innovation and heritage through its considered design language. Green velvet surfaces and brushed champagne gold metals create a refined atmosphere shaped by texture, depth, and quiet confidence. The palette pays homage to Rolex’s signature colours while echoing the timeless glamour associated with cinema’s most iconic moments.
Portraits of legendary actors from Oscars history line the space, reinforcing a dialogue between past and present cinematic achievements. The room becomes more than a retreat, transforming into a curated environment honouring both watchmaking heritage and film history. Each detail reflects Rolex’s dedication to craftsmanship, where collaboration with skilled artisans defines every material, finish, and spatial experience.
On display within the Greenroom was the Oyster Perpetual Cosmograph Daytona in 18 ct yellow gold with green dial. Recognised for its association with performance and victory, the timepiece embodies the same spirit celebrated on the Oscars stage. Its presence connects watchmaking achievement with cinematic recognition, linking precision engineering to moments of global artistic excellence and recognition.
A Perpetual Commitment to Cinema
Rolex’s engagement with film extends beyond the Oscars, anchored by its Perpetual Arts Initiative supporting disciplines across the arts. This global framework celebrates artists, institutions, and cultural legacy while fostering new talent through mentorship, collaboration, and knowledge transfer. It reflects a belief that achievement unfolds over time, shaped by dedication, resilience, and defining moments across creative disciplines.
Since 2017, Rolex has partnered with the Academy of Motion Picture Arts and Sciences, strengthening its role within cinema globally. Its involvement includes the Governors Awards, Academy Museum, and Student Academy Awards, supporting recognition, preservation, and future talent development. Through these initiatives, the brand contributes to an ecosystem where storytelling, education, and craft continue evolving across generations within global cinema.
Rolex Testimonees embody this connection, representing individuals who shape contemporary cinema through storytelling, innovation, and cultural influence worldwide. Figures including James Cameron, Martin Scorsese, Leonardo DiCaprio, Zendaya, and Jia Zhang-Ke reflect this shared pursuit of excellence across generations. The Rolex Oscars Oyster 100th celebration reinforces this significant presence within a creative community defined by vision and impact.
