Dubai Watch Week 2025 is going on right now. Held from 19–23 November at Dubai Mall’s Burj Park under the patronage of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, continues to serve as a global stage for innovation, craftsmanship, and collector culture. Since its founding in 2015 by Ahmed Seddiqi, the event has become one of the most influential forums in luxury horology, uniting brands, artisans, and enthusiasts from around the world.
Here are seven highlights and launches that caught our attention at Dubai Watch Week 2025:
Bvlgari x Mattar Bin Lahej: Octo Finissimo with Arabic Calligraphy
Bvlgari returns with a limited-edition Octo Finissimo, laser-engraved with Arabic calligraphy across the titanium case, bracelet, and dial. Inspired by the words of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the watch transforms the ultra-thin case into a vessel of artistic resonance. This creation exemplifies Bvlgari’s philosophy of blending heritage and modernity while celebrating the cultural dialogue between Italian design and Emirati artistry.
Georges Kern’s House of Brands: A Global Strategic Vision
CEO Georges Kern unveiled a new House of Brands, bringing together Breitling, Universal Genève, and Gallet under a curated portfolio. Previewed at Dubai Watch Week 2025 ahead of their relaunch in 2026, these brands reflect a spectrum of luxury watchmaking, from accessible to exceptional. The initiative underscores Dubai’s pivotal role as a hub for collectors and highlights Kern’s vision for a diversified, agile approach to watch culture.
TAG Heuer Monaco Split-Seconds Chronograph Air 1
Inspired by aerodynamics and hypercar design, TAG Heuer’s Monaco Split-Seconds Chronograph Air 1 is a 30-piece limited edition crafted from Grade-5 titanium using Selective Laser Melting (SLM). Weighing just 85 grams, its sculpted twin-layer honeycomb mesh and 2N yellow gold accents evoke Formula 1® design. Powered by the high-frequency Calibre TH81-00, this avant-garde rattrapante movement represents the Swiss Maison’s most complex chronograph to date.
Louis Vuitton Escale: Ornamental Stone Dials
Louis Vuitton’s new Escale timepieces elevate ornamental stonework with dials of turquoise and malachite, each limited to 30 pieces. The 40mm platinum case integrates a monolithic ring of the same mineral, creating a seamless interplay of material and design. These timepieces highlight the Maison’s commitment to craftsmanship and innovation, offering collectors a tactile, visually stunning experience.
Gérald Genta Gentissima Oursin 41
The Gentissima Oursin 41 introduces larger, bolder interpretations with blue and green meteorite dials. Set in sandblasted Grade 5 titanium and adorned with 234 white gold beads, the case is both sculptural and wearable. Powered by Zenith automatic movements and paired with rubber straps, these timepieces by Gerald Genta blend audacious design with everyday utility, appealing to urban collectors seeking statement watches.
Daniel Roth Tourbillon Platinum
DANIEL ROTH’s Tourbillon Platinum revisits the brand’s iconic C187 reference. The double-ellipse case houses an in-house DR001 tourbillon calibre, while a white-gold dial with anthracite guilloché serves as the canvas for meticulous finishing. Platinum’s rarity and machining complexity make this timepiece both prestigious and technically impressive, reaffirming the Maison’s dedication to haute horlogerie.
Audemars Piguet House of Wonders
Marking its 150th anniversary, Audemars Piguet brings the immersive House of Wonders exhibition to Dubai, spanning over 1,000 square metres. Visitors journey from Le Brassus to Dubai, exploring heritage, materials, and innovation across thematic chambers. Masterclasses and panels offer insight into Haute Horlogerie craftsmanship and collaboration, reflecting the event’s role as a platform for education, inspiration, and collector engagement.
