Image: Lilian Do Khac/Unsplash
From high fashion runways to limited-edition skate decks, luxury watches and even a rooftop bar cocktail in Kuala Lumpur, the King of the Monsters cultural footprint hasn’t just endured, it has evolved. As the character celebrates over 70 years of cinematic legacy, new Godzilla collaborations and fresh screen adventures keep the icon as unstoppable as ever.
A Monster Franchise
Image: EQ Kuala Lumpur
When Godzilla first thundered onto Japanese cinema screens on 3 November 1954, he was more than a monster. He was a metaphor. Born from post-war anxieties, environmental fears and the dawning atomic age, the towering creature captured global imagination in a way few characters ever have. Seven decades later, that debut film has blossomed into a sprawling franchise across continents and eras.
Today, the Godzilla canon includes everything from the original Toho classics to contemporary American blockbusters like Godzilla vs. Kong. Japan has continued to reimagine the myth with acclaimed releases such as Shin Godzilla and the award-winning Godzilla Minus One, the latter leading directly into the newly announced sequel Godzilla Minus Zero, with director Takashi Yamazaki returning.
Creature Collabs
Image: Kazuo Ota/Unsplash
What sets Godzilla apart is more than scale. He is a symbol of power, destruction, endurance and reinvention. Every generation meets a new iteration, and each version reflects its time, whether as a terrifying force of nature or an unlikely anti-hero.
The fandom, too, has grown across borders: collectors, film lovers, streetwear heads, toy enthusiasts, cinephiles and the casually curious alike. Godzilla is no longer just a film character; he’s a cultural touchstone.
The character itself has become a significant pop culture brand, one that continues to draw in bold collaborations and partnerships, well beyond the silver screen. These Godzilla inspired projects and collaborations prove that the King of the Monsters remains a powerful creative muse, shaping fashion, art, music, and lifestyle trends worldwide.
Godzilla Minus One x ha | za | ma
Image: ha | za | ma / Instagram
Luxury and spectacle collide as Toho teamed with avant-garde Japanese brand ha | za | ma for a capsule collection. The collection featured the metallic Godzilla Face T-shirt and the striking Dress Shoes and Heeled Pumps of Destiny, an inspired footwear in which Godzilla’s hand forms the heel itself.
Godzilla x Grand Seiko
Image: Grand Seiko
To celebrate both the 20th anniversary of its Spring Drive movement and Godzilla’s 65th year, Grand Seiko released the SBGA405, a limited-edition timepiece featuring a red dial inspired by Godzilla’s atomic breath and a caseback engraved with the destruction of Ginza’s clock tower.
Godzilla x Lacoste
Image: Lacoste Japan
Lacoste’s iconic crocodile morphed into the King of Monsters for a Japan-exclusive apparel release this year featuring kaiju favourites including Mothra and King Ghidorah. Redefining preppy with playful ferocity, Lacoste even swapped its signature crocodile motif for a Godzilla one.
Godzilla x EQ Kuala Lumpur
Image: EQ Kuala Lumpur
On local shores, the beloved monster made a surprise onscreen appearance alongside Kuala Lumpur’s skyline in a Toho anniversary video, inspiring EQ’s commemorative collectible merchandise including a tee-shirt and a signature cocktail. The King of Monsters cocktail and mocktail are exclusively available at Sky51.
Santa Cruz X Godzilla
Image: Santa Cruz
On the skate scene, Santa Cruz launched a limited-edition line of decks and apparel featuring reinterpretations of classic Jim Phillips artwork in 2024.
Godzilla x Pabst Blue Ribbon
Image: Pabst Blue Ribbon
In October, PBR announced it was releasing limited-edition cans featuring original kaiju art by Attack Peter. This collab also features a series of apparel available on the Pabst Blue Ribbon store.
Dhruv Kapoor’s Creature Couture
Image: Dhruv Kapoor
At Milan Fashion Week, designer Dhruv Kapoor reimagined Godzilla not as a destroyer, but as a metaphor for strength and identity. His Fall/Winter 2023 collection transformed kaiju into personal power symbols and brought new meaning to the term creature couture.
Haneda Airport’s Giant Godzilla
Image: Haneda Airport/Toho
This winter, Tokyo’s Haneda Airport unveiled the world’s largest indoor Godzilla statue. The 40-metre creature inspired by Godzilla Minus One represents a fitting way to welcome visitors to the country.
Fender x Godzilla
Image: Fender
For musicians and collectors, Fender Japan has released three Godzilla-themed Stratocasters. It also included a Masterbuilt version with a button that plays Godzilla’s iconic roar.
Godzilla Sake
Image: Maruhiko Brewing
To mark Godzilla’s 70th anniversary, 150-year-old Maruhiko Brewing from Yokkaichi City, Mie Prefecture, has unveiled Godzilla: Traces of the Fierce Battle Junmai Daiginjo — a “soul-shaking sake” inspired by the King of the Monsters. Crafted from 100% Mie-grown Yamada Nishiki rice polished to 50%, this “monster-class” sake combines a lush, fruity aroma with a clean yet rich flavour. Honouring both brewing tradition and cinematic legend, it’s a toast worthy of Godzilla’s mighty legacy.
