For decades, South East Asia has been a favourite among global travellers, offering a rich blend of culture, cuisine, and natural beauty. Yet in 2025, travel is no longer only about discovery — it is equally about rediscovery. According to Hilton’s 2025 Trends Report, 58% of travellers return to destinations from their past to relive cherished memories, while over 70% seek immersive cultural experiences that foster genuine connections.
South East Asia, with its balance of time honoured traditions and contemporary creativity, presents the perfect canvas for this evolving mindset. Through Hilton’s diverse portfolio of luxury and lifestyle brands, familiar destinations reveal themselves in new and inspiring ways.
Rediscover Rituals in Bali
Bali remains a destination of spiritual resonance, but true connection comes from looking beyond the surface. At Conrad Bali, the Olfactory Experience invites guests to craft a bespoke fragrance from indigenous botanicals, transforming scent into memory.
Umana Bali, LXR Hotels and Resorts – Village Walk
As for Umana Bali, LXR Hotels & Resorts, the Village Walk offers rare access into Balinese daily life, from temple visits to community interactions, providing guests with an authentic perspective on the island’s philosophy and traditions.
Experience Bangkok Beyond the Icons
Bangkok’s vibrancy is undisputed, yet its quieter neighbourhoods and cultural enclaves tell equally compelling stories. At Waldorf Astoria Bangkok, The Front Room celebrates Thailand’s culinary heritage through its eight foundational flavours, while The Loft revives forgotten cocktail recipes against panoramic views of the city.
KROMO Bangkok, Curio Collection by Hilton – Colette
While at KROMO Bangkok, Curio Collection by Hilton, discovery extends indoors, with curated art installations and inventive dining concepts reflecting Bangkok’s dynamic cultural evolution.
Reframe Singapore’s Story
Behind Singapore’s futuristic skyline lies a narrative of heritage and community. At Conrad Singapore Orchard, the 1/3/5 Experiences program connects guests with the city’s creative fabric — from artisanal chocolate-making to immersive Peranakan cultural tours.
Living Peranakan – Conrad Singapore Orchard
Meanwhile, Conrad Singapore Marina Bay offers distinctive ways to see the city differently, whether on a twilight run along the bay or through a curated self-guided art tour featuring more than 3,400 works, showcasing the breadth of Singaporean artistry and history.
Connect with Tradition in Phu Quoc
Vietnam’s island of Phu Quoc invites travellers to rediscover its cultural roots. At La Festa Phu Quoc, Curio Collection by Hilton, guests explore the island’s renowned coffee culture through immersive workshops, gaining insight into regional techniques and traditions while enjoying a quintessentially local ritual.
La Festa Phu Quoc, Curio Collection by Hilton – Coffee Workshop at iL Salone
Through Hilton’s luxury and lifestyle offerings, rediscovering South East Asia becomes more than a journey. It is an invitation to engage with culture, community, and memory in new and meaningful ways — reaffirming Hilton’s commitment to creating stays that are both enriching and transformative.
