In a striking collaboration with Swiss sportswear label On, Zendaya steps into the role of creative force and muse for “Be Every You” — a new campaign and capsule collection that redefines modern movement with elevated design, personal storytelling, and a sneaker built to empower every version of you.
In a compelling fusion of sport, style, and self-expression, Swiss performance brand On has partnered with Emmy-winning actress and global style icon Zendaya to launch Be Every You — a boundary-pushing campaign and capsule collection that explores the dualities of identity and the liberating power of movement.
Bridging Genres
Positioned at the intersection of high-performance innovation and elevated design, the campaign marks a new chapter for On, a brand that has steadily risen from elite running circles into the lifestyle and luxury fashion space. Zendaya, known for her chameleonic elegance and authentic storytelling, plays both muse and creative collaborator, helping to shape a visual narrative that challenges the idea of singular identity.
“Movement has always been a part of how I connect with myself,” Zendaya shares. “This story felt personal, a reminder that we are all multifaceted beings. It’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Designed To Move
At the heart of the collaboration is the Cloudzone Moon, Zendaya’s first co-created sneaker with On. Engineered for both comfort and aesthetic impact, the design features a breathable mesh upper, sculpted heel support, and On’s signature CloudTec® cushioning — a distinctive silhouette made for fluid movement and effortless style.
Complementing the footwear is a curated capsule apparel collection that mirrors Zendaya’s own versatility: structured bomber jackets, sleek bodysuits, lightweight layers, and track sets in tonal hues designed to transition from studio to street with ease. The pieces strike a rare balance, technical enough for performance, refined enough for city life.
Cultural Statement
With Be Every You, On and Zendaya are doing more than dropping a fashion collection. They are making a statement about fluid identity, emotional movement, and being present in all versions of oneself — themes that resonate deeply in today’s cultural landscape. As fashion continues to blur lines between activewear and high style, this collaboration signals On’s commitment to meaningful storytelling and long-term cultural relevance.
The Zendaya Edition of the Cloudzone Moon and the full capsule collection are available now at On Store Singapore (Jewel Changi) and online.
