Roger Vivier, the legendary French Maison renowned for redefining the art of luxury footwear, has unveiled its new headquarters: Maison Vivier, nestled in an 18th-century hôtel particulier within the historic heart of Saint-Germain-des-Prés. The move potently reflects a cultural statement, a bold execution affirming of the Maison’s enduring Parisian roots, and a fervent declaration of its creative ambitions on the global stage.
Spanning 1,400 square meters, Maison Vivier seamlessly merges heritage, craftsmanship, and innovation under a single roof. The building will host the studio of Creative Director Gherardo Felloni, whose tenure since 2018 has seen the Maison evolve with a vibrant, joyful aesthetic that honours Roger Vivier’s iconic legacy while introducing contemporary interpretations. Alongside the studio, the Maison houses a meticulously curated archive, preserving creations and documents dating back to the 1950s — a treasure trove celebrating decades of visionary design.
The space also features salons imbued with the eclectic spirit of Monsieur Vivier himself, offering a setting that is both intimate and inspiring. Here, artisans, designers, and collaborators will converge, nurturing a dialogue between past and present, tradition and innovation. The inauguration of Maison Vivier will coincide with RTW Paris Fashion Week on October 2, 2025, followed by the presentation of the Spring Summer 2026 Collection the next day, signalling a new chapter across Maison’s prolific legacy.
A Living Archive of Iconic Design
Founded in Paris in 1937, Roger Vivier revolutionised luxury footwear with designs that combined artistry and technical ingenuity. The eponymous designer’s creations, worn by icons such as Josephine Baker, Catherine Deneuve, and Queen Elizabeth II, transformed the silhouette of fashion with inventive heel shapes and bold aesthetic flourishes. Today, Felloni carries forward this pioneering spirit, expanding the Maison’s offerings to include handbags, jewellery, hats, and waistcoats, all crafted with the same meticulous attention to detail.
Maison Vivier stands as living testament to Roger Vivier’s enduring influence and its commitment to Paris as the beating heart of its creative universe. It not only preserves a remarkable legacy but also embraces the future, positioning itself as a cultural and artistic hub beholden to elegance craftsmanship, innovation, and storytelling convergence.
