GODIVA x Labubu collab
Luxury meets whimsy in the most unexpected way this summer. GODIVA, the heritage Belgian chocolatier, has teamed up with Pop Mart’s beloved art-toy character Labubu to launch a playful, limited-edition Icy Delights Collection. This new collaboration reimagines dessert as a collectible, a story, and above all, a joyful indulgence.
Labubu, the mischievous elf from THE MONSTERS universe, adds a burst of personality to GODIVA’s iconic soft-serves and milkshakes. The result is a sensory experience that appeals to both taste and imagination. Fans of designer toys will instantly recognise Labubu’s signature charm, now sculpted into cup designs, spoon details, and even the swirl of the ice cream itself.
The menu includes three soft-serve flavours—dark chocolate, vanilla white chocolate, and a twisted swirl of both. Each scoop is topped with dried berries and green pistachio kunafa. The flavours are balanced and bold. The textures surprise. The swirl, in particular, stands out with its Labubu-inspired colour palette and layered taste.
GODIVA also introduces two new milkshakes—one in milk chocolate, the other in dark. Both are rich, creamy, and visually crafted for Instagram. Served in collectible Labubu cups, the shakes double as both refreshment and conversation starter.
This collaboration works because it fuses two powerful emotions—nostalgia and indulgence. On one hand, there’s the comforting familiarity of premium chocolate. On the other, the childlike thrill of collecting something rare. GODIVA uses Labubu’s playful energy to transform dessert into a story you can hold, taste, and share.
The design goes beyond packaging. Every detail—from jewel-toned swirls to pistachio-green finishes—is deliberate. The cone wrappers, cup sleeves, and even the napkins carry Labubu’s signature. This isn’t just dessert. It’s a fully immersive visual experience.
GODIVA x Labubu is about more than food. It taps into lifestyle. It speaks to fans who see dining as aesthetic. The collab celebrates the art of gifting and turns casual indulgence into a curated moment. The collection is now available in Hong Kong, and it’s expected to launch in Malaysia and other parts of Asia.
(Images from GODIVA and Pop Mart)
