On 16 July, Samsung Malaysia pulled back the curtain on the future of tech at Pavilion Kuala Lumpur. With the launch of its all-new Galaxy Z Series and Galaxy Watch8 Series, the Galaxy Unfolds roadshow invited Malaysians to step into a world where innovation isn’t just seen—it’s felt.
What began in 2019 as a daring concept is now a defining force in mobile tech. The Galaxy Z Series has evolved into a sleek, powerful staple of Samsung’s flagship family. At Galaxy Unfolds, visitors journey through this remarkable transformation—from early folds to futuristic finesse—all powered by Galaxy AI and Gemini Live.
A Grand Entrance, A Galactic Affair
The launch was nothing short of spectacular. Mr. Charles Kim, President of Samsung Malaysia Electronics, took the stage alongside key leaders from the Mobile eXperience team. And just when the lights hit peak drama—models clad in interstellar looks strutted down the runway, each with a Galaxy Z Fold or Z Flip in hand, shining under the spotlights like tech from tomorrow.
Korean actor and model Lee Soo-hyuk made a surprise appearance, sending camera shutters into overdrive.
Creators Speak: Real Stories from the Galaxy
Adding depth to the experience were content creators who live and breathe digital. Umar Naqshbandi, Jinnyboy, and Mekyun shared how the new Galaxy Z devices have become essential to their work and wellness. From crafting content to managing life’s chaos, they showed how Galaxy AI isn’t just smart—it’s empowering.
Walk Through Tomorrow: Experience Zones You Can Touch
The roadshow runs until 20 July 2025, and it’s more than just a display—it’s a playground of possibility. Each zone brings Samsung’s ecosystem to life, showing how phones, watches, TVs, and smart home tech connect through SmartThings and Gemini Live.
1. The Wall of Innovation
Witness the evolution of foldables. From the first fold to the powerful Galaxy Z Fold7 and Z Flip7—this immersive timeline showcases years of bold design, user feedback, and next-gen engineering. Enter the future with Armor FlexHinge and Galaxy AI.
2. AI Health Zone
Meet your new wellness coach: AI. Here, the Galaxy Watch8 teams up with Gemini Live to create personalised fitness plans in real time. From Antioxidant Scans to Stress Management, it’s holistic health, reimagined.
3. Productivity Zone
Multitasking gets a glow-up. With Note Assist, Gemini Live, and an expansive foldable screen, the Galaxy Z Fold7 transforms work into play. Whether you’re studying, creating, or closing deals—you’ll get more done, faster.
4. SmartThings AI Zone
Imagine a home that listens, learns, and helps. From managing appliances to curating recipes, this zone shows how your entire home can run smarter—without you lifting a finger (except to ask Gemini Live, of course).
5. Personalisation Station
Why blend in when you can stand out? From bold phone cases to watch bands that pop, this space lets you style your Galaxy to match your vibe. It’s tech with a personal touch.
Be First. Be Bold. Be There.
Visit the Galaxy Unfolds roadshow before 20 July and be among the first to pre-order the Galaxy Z Series and Galaxy Watch8. Exclusive launch perks await—but only for those ready to fold the future into their hands.
