In the world of fine watchmaking, few collaborations shine as bright—or as rare—as the latest between Swiss powerhouse Breitling and football’s Nordic juggernaut, Erling Haaland. The new limited-edition Chronomat series isn’t just a celebration of precision engineering; it’s a cosmic tribute to the man who redefines time every time he steps onto the pitch.
Three extraordinary timepieces mark this collaboration, each etched with ambition, individuality, and an ancient material older than time itself: meteorite.
Chronomat Automatic GMT 40 “Erling Haaland”
Limited to 500 pieces
At first glance, the GMT 40 seems modest in stature, but look closer and its story is anything but ordinary. Framed in stainless steel with a platinum bezel, the watch houses Breitling’s Caliber 32—a COSC-certified automatic movement with a red-tipped GMT hand for dual time zone functionality. A closed caseback bears an engraving of Haaland mid-lotus-pose goal celebration and the words “ONE OF 500”—a subtle nod to both mindfulness and dominance.
Perfectly suited for the globetrotter who values understated strength, the GMT 40 is available on a classic Rouleaux steel bracelet or a black rubber strap. Either way, it’s a conversation starter, grounded in heritage and launched into orbit.
Chronomat B01 42 “Erling Haaland”
Limited to 250 pieces
Bold, brash, and entirely unapologetic, the B01 42 is a mirror to Haaland’s on-field persona. This 18k red gold chronograph doesn’t whisper success—it roars. The meteorite dial returns, this time paired with contrasting black subdials that echo the thunderous clash of power and precision.
At its heart beats Breitling’s in-house Caliber 01, offering 70 hours of power reserve and an open sapphire caseback that puts its horological muscle on full display. Flip the watch over and you’ll find the same Haaland engraving, this time etched onto the crystal itself—a modern icon immortalised in red gold.
Whether worn on a supple black rubber strap or a full red-gold Rouleaux bracelet, the B01 42 demands attention. It is not for the faint of wrist.
Chronomat “ONE OF 5”
The Ultimate Collectible (Not available to public)
Then there is the pièce de résistance: the “ONE OF 5” edition. Reserved exclusively for Haaland and his inner circle, this ultra-exclusive version elevates the red-gold chronograph to near-mythical status. Featuring the same meteorite dial, bespoke engravings, and Haaland’s silhouette etched in sapphire, it’s a masterstroke of storytelling in timekeeping.
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More than a celebrity endorsement, the Breitling x Haaland partnership feels like a shared ethos: perform with precision, move with purpose, and leave a lasting impact. The use of meteorite isn’t merely decorative—it’s symbolic. It echoes Haaland’s own meteoric rise, and the notion that greatness, like cosmic matter, is forged under immense pressure and time.
“Every piece is different, just like every moment in a match,” Haaland says. “That’s what drew me to the meteorite. It tells its own story.”
(Images from Breitling)
