In a masterstroke that unites two global icons of excellence, Louis Vuitton has announced a prestigious multi-year partnership with Real Madrid, becoming the Official Partner of the celebrated club. Marking the occasion, the French Maison has unveiled exclusive Formal Wear and Formal Travel Wear collections for Real Madrid’s Men’s and Women’s Football teams, as well as the Men’s Basketball team.
For the first time, Louis Vuitton is extending its exquisite tailoring savoir-faire to athletes, celebrating the shared values of performance, prestige, and enduring legacy. The partnership underscores the House’s ongoing commitment to the world of elite sport, where victory is not only achieved but also elegantly dressed.
Merging Style And Sport
As Real Madrid continues to command global reverence—thanks to its unrivalled record since 1902—this collaboration places Louis Vuitton firmly at the heart of footballing heritage. From its celebrated Trophy Trunks for the Paris 2024 Olympic and Paralympic Games to the Formula 1 World Championship, Louis Vuitton has long been synonymous with moments of sporting triumph. 4
Now, it brings its signature refinement to the wardrobes of some of the world’s most admired athletes. “Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks of their respective disciplines,” explains Pietro Beccari, CEO of Louis Vuitton. “It is a true honour to dress a team that represents ambition, excellence, and inspiration on a global stage.”
Designed by Louis Vuitton’s Men’s Studio under the creative direction of Pharrell Williams, the wardrobe comprises elegant ready-to-wear, shoes, and accessories tailored for official occasions and international travel. Each piece carries subtle yet luxurious detailing—such as VVN leather labels embossed with the Louis Vuitton signature—an ode to the Maison’s legendary craftsmanship.
“The energy of Real Madrid—always evolving, always moving forward—inspired this wardrobe,” adds Williams. “It’s made for strength, style, and purpose, just like the team.”
The travel line includes Louis Vuitton icons such as the Horizon 55 suitcase, the Keepall, and the Christopher backpack, reimagined in Monogram canvas with distinctive white-and-gold stripes and the custom “RM” initials. Exclusive leather charms in Real Madrid colours accent the pieces—created solely for the team and not available for public sale.
While the bespoke collections remain unavailable to purchase, select designs and personalisation services are available at Louis Vuitton boutiques and online.
(Photos: Louis Vuitton/Gus&Lo)
