As part of its 150th anniversary celebrations, Swiss Haute Horlogerie manufacturer Audemars Piguet is set to make a dynamic return to the Montreux Jazz Festival with the latest edition of Audemars Piguet Parallel. Taking place on 16 July 2025, this exclusive, immersive music experience promises an electrifying evening.
Now in its third year, Audemars Piguet Parallel has quickly become a standout feature of the Festival’s fringe programme. Known for hosting performances in unconventional and secret locations, the event continues its tradition of surprise by keeping the venue under wraps until the last moment.
Tickets for the event are free and available through a social media competition hosted by the Montreux Jazz Festival, as well as at the Audemars Piguet Parallel pop-up booth on-site. The booth offers festivalgoers a chance to engage with the brand’s creative universe, including opportunities to compose music and win event access.
Audemars Piguet Parallel is part of the brand’s APxMusic initiative, launched in 2019 to support emerging musical talent and create unique experiences that blend music, artistry, and watchmaking.
Through this programme, the Manufacture has cultivated meaningful collaborations with celebrated artists such as Jay-Z, Quincy Jones, and Mark Ronson. Notably, Ronson curated the Montreux Jazz Festival’s closing night in 2023, showcasing his “musical family” in a spectacular live performance.
The event’s return follows the success of the 2024 edition, which featured a high-altitude performance by electro collective Keinemusik, further reinforcing the brand’s values of craftsmanship, creativity and emotional resonance.
With a global icon like Peggy Gou, rising house music talent Alex Wann, and genre-defying producer Chloé Caillet on the bill, this year’s Audemars Piguet Parallel is poised to be one of the most memorable nights of the summer festival calendar.
