Giorgio Armani has returned to one of his most beloved destinations with the opening of a new boutique in Capri, reaffirming the brand’s deep connection to the iconic Mediterranean island. Located at 63 Via Camerelle, at the foot of the historic Villa Pompeiana, the boutique blends timeless Armani elegance with the relaxed charm of a seaside retreat.
The new space occupies a single floor and is thoughtfully divided into three rooms, each reflecting the refined aesthetic of the Giorgio Armani Mare resort concept. Vaulted ceilings and walls adorned with the brand’s signature palm motif wallpaper in shades of blue and gold create a serene yet sophisticated atmosphere.
Sand-coloured oak flooring and rope-accented furnishings pay homage to Capri’s coastal spirit, while platinum-hued metal tables and fabric-covered seating from the Armani/Casa collection add a touch of contemporary luxury.
The boutique offers a curated selection of Giorgio Armani’s men’s and women’s collections, including clothing, accessories, eyewear, fine jewellery, and the exclusive Giorgio Armani 11 watches. Light oak display units are used throughout to present the collections with understated elegance.
This opening marks more than a retail expansion—it is a homecoming. Armani has long had a personal affinity for Capri, a place he often visits and praises for its natural beauty and timeless style. The boutique’s design reflects that connection, inviting visitors to experience the brand in a setting that feels both luxurious and intimately tied to its surroundings.
With its mix of tradition, innovation, and Mediterranean charm, the new Giorgio Armani boutique stands as a stylish addition to Capri, and its renowned shopping promenade, offering locals and international visitors alike a fresh take on Italian elegance.
