From the very beginning, Rolex’s journey has intertwined with the evolution of filmmaking. In 1926, Hans Wilsdorf, the founder of Rolex, introduced the Oyster, the first waterproof wristwatch, just months before the release of The Jazz Singer, the first-ever sound film. This marked the beginning of a long-standing connection between Rolex and cinema, a relationship that continues to develop and prosper till today.
Time For Stars
The live ABC telecast of the 96th Oscars® at the Dolby® Theatre at Ovation Hollywood on Sunday, March 10, 2024.
Continuously showing its support to the arts, Rolex’s partnership with the film industry grew significantly in 2017 it became the Exclusive Watch of the Academy of Motion Picture Arts and Sciences, a proud sponsor of the Oscars® and Exclusive Sponsor of the Governors Awards. The same year, director Martin Scorsese joined James Cameron as a Rolex Testimonee.
These partnerships strengthen Rolex’s commitment to the film industry, aligning with the Academy’s mission to celebrate, preserve, and inspire the cinematic arts. Rolex’s sponsorship extends to the Academy Museum of Motion Pictures in Los Angeles, where it serves as a Founding Supporter, ensuring that the history of film is retained and shared with future generations.
Rolex Testimonee James Cameron.
Rolex’s involvement with cinema is further emphasised through its partnerships with renowned filmmakers and actors. In 2024, filmmaker Jia Zhang-Ke joined the Rolex family, bringing his unique storytelling style to the global stage. In 2025, Leonardo DiCaprio, known for his powerful performances and environmental advocacy, became a Rolex Testimonee, joining the impressive list of cinematic icons.
The presence of a Rolex watch on-screen has also become a hallmark of iconic characters, enriching their identity and adding layers to their story. When a character wears a Rolex, it is not merely a product placement but an artistic choice that reflects the character’s values, aspirations, and personality. Over the years, Rolex watches have appeared on the wrists of legendary actors and directors, further solidifying the brand’s connection to the world of film.
Cinematic Moments
The Academy Museum of Motion Pictures.
For almost a decade, Rolex has been at the forefront of the pinnacle event of the film industry. As a proud sponsor of the Oscars® ceremony, the brand supports and celebrates excellence and innovation in filmmaking. Rolex’s support of ‘film’s biggest night’ reflects the brand’s dedication to celebrating the art, science, and industry of cinema.
In addition to its role in film, Rolex is also deeply committed to environmental causes through its Perpetual Planet Initiative. This commitment is reflected in its immersive experience for the Greenroom at the Oscars®, a lounge where nominees and presenters gather before and after the ceremony. In 2025, the theme of the Greenroom is the restoration of the natural world, inspired by Rewilding Chile and Rewilding Argentina, supported by the Tompkins Conservation.
Rolex Testimonee Martin Scorsese.
Rolex’s support of the Academy Museum of Motion Pictures, which opened in 2021, highlights the brand’s commitment to safeguarding the legacy of cinema. As the largest museum dedicated to filmmaking, it showcases a rich collection of film history, providing a space for education, inspiration, and the preservation of film culture.
Through its partnerships with institutions like the Academy and its role in the Oscars®, Rolex continues to play a vital part in promoting the future of filmmaking. These partnerships not only celebrate excellence in filmmaking but also support the preservation and transmission of cinematic arts for future generations.
