Janelle Monáe.
In a stunning fusion of science, sustainability, and style, 1800 Tequila debuted the world’s first-ever tequila diamond on the most-watched red carpet of the season. On a night when celebrities shine in million-dollar jewels and couture fashion, the world’s most awarded tequila brand made an unexpected and bold entrance into the world of luxury adornment.
The groundbreaking piece, worn by Grammy-nominated musician, actor, and producer Janelle Monáe, took centre stage as a bespoke brooch designed by acclaimed jeweller Jonathan Raksha of Maison Raksha. The brooch features a diamond not mined from the Earth, but crafted from 1800’s own award-winning Cristalino tequila — a pioneering innovation that reimagines both the spirit and the sparkle of luxury.
“To shine, and to create something truly iconic, you have to think differently,” said Monáe. “It’s all poetic when you think about it – just like diamonds form under pressure, reimagining how diamonds are made takes a future-focused vision. And to wear an ethical diamond from 1800 Tequila on the red carpet, with this year’s theme, felt like a fitting tribute.”
Spirit Of The Occasion
From left: Jonathan Raksha and Janelle Monáe.
The tequila diamond’s debut coincided with both Cinco de Mayo and the biggest night in fashion, amplifying its cultural significance and global visibility. Drawing inspiration from the iconic Cristalino bottle and the agave plant at the heart of every 1800 Tequila, the brooch’s design mirrors the sharp, sculptural form of the plant while capturing the diamond’s remarkable clarity and brilliance.
Jonathan Raksha described the piece as “liquid in solid form,” emphasizing that every element was designed to reflect 1800’s heritage and its spirit of innovation. “It was exciting to translate my design language into something more than just a jewel,” he said. “This brooch is a bold statement — the intersection of craftsmanship, culture, and imagination.”
Crafted from 1800 Cristalino, a crystal-clear añejo tequila aged in American and French oak barrels and finished in port wine casks, the diamond represents a new era of luxury where tradition meets transformation. Just as diamonds are defined by the 4Cs — Carat, Cut, Colour, and Clarity — 1800 Cristalino mirrors this journey, turning raw potential into rare brilliance.
