Initiatives to promote sustainability in Kuala Lumpur are gaining traction, primarily due to a combination of government programs, corporate actions, and public-private partnerships.
Without a doubt, the city’s hotels likewise are actively seeking sustainability approaches to reduce their environmental footprint while offering eco-friendly accommodations. While many hotels have comprehensive environmental policies, W Kuala Lumpur is making waves with its pioneering strategies for sustainability in luxury events.
This ambitious endeavour is well aligned with Marriott International’s greater sustainability agenda, as reflected in its Serve 360 program which represents a comprehensive commitment to making a positive and long-lasting global effect. At W Kuala Lumpur, this ambition is realised through a variety of eco-friendly methods that are integrated into all aspects of event planning and execution.
Key to these efforts is a focus on sourcing locally produced organic ingredients for catering. By prioritising local farmers who utilise organic farming practices, the hotel not only reduces the carbon footprint associated with transportation but also supports sustainable agriculture.
There are also substantial efforts to reduce waste across all event operations. Single-use plastics have been replaced by innovative recycling programs and the provision of water stations equipped with reusable glassware or dispensers. The hotel’s commitment extends to event décor as well, with reusable decorations and signage crafted from durable materials like wood, metal, and fabric, all designed to be repurposed for future events.
Volker Burth, General Manager of W Kuala Lumpur, highlights the broader impact of these efforts: “Our sustainability initiatives provide corporate clients with an opportunity to align themselves as socially and environmentally responsible brands. Choosing a venue like W Kuala Lumpur, which integrates sustainability into its event offerings, demonstrates a forward-thinking approach that resonates with today’s conscientious market.”
W Kuala Lumpur believes that luxury and responsibility can coexist harmoniously, providing guests with unforgettable experiences while reducing environmental effect. This sustainability pledge demonstrates the hotel’s commitment to being a responsible corporate citizen.