A. Lange & Söhne
A new first in the watch industry, Lange unveiled the Triple Split chronograph which is capable of split seconds, minutes and even hours. Thus it comes as no surprise that they supersized this movement and displayed it front and centre.
Celebrating shapes and forms, this year the star of the Cartier collection was the new Baignoire, Santos De Cartier and Panthère watches. The mesmerising design of the watches was also translated to the design of their booth’s façade.
Playful and fun, the Hermès exhibition space was designed by Denis Montel, from the RDAI interior architecture agency prompting a warm, sophisticated and contemporary setting. They even had an installation by Dutch artist, Levi Van Veluw, to lure you in.
Inviting you to step back in time, 150 years back to be precise, the look of IWC’s booth is a throwback to the age of the industrial revolution. It was the vision of Florentine Ariosto Jones to fuse the American industrial process with Swiss watchmaking savoire-faire that led to the birth of the International Watch Company.
As a tribute to the makers, not just of this generation but of generations past, the space at Jaeger-LeCoultre was transformed into an artisanal workshop, complete with huge sprawling images of craftsman at work. They even had a wooden frame of a classic sportscar, showcasing the time-honoured tradition of designing a car chassis before the advent of fancy machinery.
To channel the spirit of exploration and adventure, the setup at Montblanc was similar to something you would find in a lodge on the way up to the iconic peak of its namesake Mont Blanc. There were sections detailing the heritage of the brand and right smack in the middle lies an impressive wooden cage complete with an enlarged tourbillon looming overhead.