Swiss luxury watch and clock manufacturer Jaeger-LeCoultre unveiled its new gallery at its Valée de Joux manufacture in the village of Le Sentier, the latter which also houses familiar names in the watchmaking industry such as Gérald Genta, Patek Philippe, and Vacheron Constantin. Opened on the occasion of the 2017 Salon International de la Haute Horlogerie (SIHH), this new Heritage Gallery is devoted to showcase the brand’s heritage and was crafted as a unique encounter with the maison and its rich history. The space amasses the brand’s best pieces through the ages, its historical archives and brings a workshop that revives old timepieces – all within a setting to stir emotions and arouse conversation.
The gallery stretches across more than 500 sq m of the oldest buildings in the manufacture, and boasts a design that harmonises with Jaeger- LeCoultre’s aesthetic codes, complete with various interactive features. Pure colours, understated pale furnishings and light become the central features of the space. Another feature of the gallery is the upstairs restoration workshop, where one can see the watchmakers tinkering at their craft. The artisans can engage with curious visitors regarding their line of work, and express the passion and patience required in their own works of art. This workshop is also the one place where the watches can be restored in keeping with traditional techniques.
Exploring the Heritage Gallery is an immersive experience that gives a glimpse into the prized treasures of the manufacture – an essential stage in getting to know Jaeger-LeCoultre in-depth. It helps to forge a deeper relationship between visitor and the grande maison through understanding and storytelling.